Barcelona and Spotify launched this Friday the alliance with which the streaming audio platform becomes the main sponsor of the entity, which adorned the main facade of the Camp Nou with the Swedish company as the protagonist along with players of the men’s and women’s first team.
In addition to sponsoring the fronts of the competition and training shirts for the men’s and women’s soccer teams, the Swedish multinational becomes a Title Partner of the Barça stadium, which is now called Spotify Camp Nou.
Starting this Friday, the façade of the grandstand of the main venue of the Catalan entity sports a new mural with the players of the first women’s and men’s soccer teams Pedri González, María León Ansu Fati, Alexia Putella, Pierre Emerick Aubameyang and Aitana Bonmatí, along with the name of Spotify Camp Nou in the center.
As reported by the Barça club, a delegation of company executives is scheduled to visit the club’s facilities, which will integrate the image of the platform in its different spaces and supports from this Friday. Spotify will also appear from this 2022/23 season and for four years on the front of the shirt, as well as on the front of the training garment of the two teams -men’s and women’s- for the next three years.
In addition to the façade, Spotify will also have a presence inside the stadium, in the stands, the first team and away team dugouts, and through other pitch-side assets. Once the Camp Nou works are finished, the brand is expected to appear on other advertising media on the site.
Likewise, the company’s name will appear on other assets such as the advertising panels used in the press room and the mixed zone, as well as in other institutional activities held at the Camp Nou and the Johan Cruyff Stadium. The collaboration with Spotify also provides for the association with the Barça Academy. Thus, the name of the brand will also appear on the front of the shirt of the club’s Academy Pro teams.
In the digital sphere, Spotify will also have a presence in the audiovisual content created in the training sessions of the soccer teams and which will be disseminated on the entity’s social networks.
With this agreement, Barcelona will enter approximately 70 million euros over the next four years, counting the variables for performance.