Serie A – Calcium Suning, the Chinese property, seeks a change of ‘look’ to attract investors
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Lhe victory over Juventus (2-0) in the ‘Derby d’Italia’ has left another ‘bomb’ in the ‘neroazzurra’ code. ‘La Gazzetta dello Sport’ announces that the Football Club Internazionale Milano will change its logo and name.
“The last straw is wanting to be more international by ceasing to be Internazionale”, According to the main sports newspaper in Italy, since the beginning of March, the club has been renamed Inter Milano (Inter Milan). To dry.
Also change the logo. The ‘F’ and ‘C’ in ‘Football Club’ will disappear from the shield. Only the ‘I’ and the ‘M’ will remain to adopt, always according to ‘La Gazzetta’, a more minimalist and stylized brand.
They are months of change. And it is also that a new sponsor will arrive. Negotiations are well advanced for Evergrande to succeed Pirelli, the historic sponsor ‘neroazzurro’.
The idea that Suning manages, the Chinese property of Inter, is that this ‘lifting’ allows the club to get new investors in a marked moment of financial crisis.
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