Serie A – Calcium Suning, the Chinese property, seeks a change of ‘look’ to attract investors
Lhe victory over Juventus (2-0) in the ‘Derby d’Italia’ has left another ‘bomb’ in the ‘neroazzurra’ code. ‘La Gazzetta dello Sport’ announces that the Football Club Internazionale Milano will change its logo and name.
“The last straw is wanting to be more international by ceasing to be Internazionale”, According to the main sports newspaper in Italy, since the beginning of March, the club has been renamed Inter Milano (Inter Milan). To dry.
Also change the logo. The ‘F’ and ‘C’ in ‘Football Club’ will disappear from the shield. Only the ‘I’ and the ‘M’ will remain to adopt, always according to ‘La Gazzetta’, a more minimalist and stylized brand.
They are months of change. And it is also that a new sponsor will arrive. Negotiations are well advanced for Evergrande to succeed Pirelli, the historic sponsor ‘neroazzurro’.
The idea that Suning manages, the Chinese property of Inter, is that this ‘lifting’ allows the club to get new investors in a marked moment of financial crisis.
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Travis M. Andrews is a features writer for The Washington Post. He joined The Post in 2016 as a reporter for Morning Mix. He was previously a travel and culture editor for Southern Living magazine, a contributing pop culture reporter for Mashable and the Week, and a contributing editor for the Syfy blog Dvice. He also has freelanced for magazines, including Esquire, GQ and Time. He is the author of the coming book “Because He’s Jeff Goldblum,” a semi-rumination and semi-ridiculous look at the career of the enigmatic actor and an exploration of the shifting nature of fame in the 21st century, to be published in November by Plume.