:format(jpg)/cloudfront-eu-central-1.images.arcpublishing.com/larazon/DIUAEWACIRCSDBBJVARSU2FR5M.jpeg "The decline of Rocío Flores: the fortune she has lost")
According to some voices, the public image her father projects would have harmed the young woman in her work projects
Rocío Jurado’s granddaughter quickly dazzled the millions of followers of the reality show, although her true apogee came with his participation in ‘Survivors 2020 ′. Since then, the young woman made her own name on the small screen and took advantage of her popularity to establish a career as an influencer.
Her career in social networks seemed to be going from strength to strength, but the latest data that have emerged points to an imminent decline.
At least, this is what José Noblejas, an expert in digital marketing, points out, who considers Rocío Flores’s profile on Instagram “abandoned”. “The controversy surrounding the entire Flores clan, from Antonio David to Olga Moreno through herself, is hurting her. It is ceasing to be attractive to brands, as it was before this chaos”, she explained in ‘Socialité’.
María Patiño’s program also delves into the possibility that Rocío Carrasco’s daughter could have lost “numerous advertising contracts for which she would have received thousands of euros because of her carelessness”.
It would be a kind of decline in her career as an influencer that would have led Rocío Flores to lose succulent amounts of money, as explained by Noblejas: “At the beginning of the year we could be talking about collaborations that were around 2000 or 3000 euros, now I think that has been reduced by half”.
In addition, although Rocío Flores remains on her Instagram account over 700,000 followers, the number has long since stagnated and there is no way to reach 800,000, as opposed to the time when its fans multiplied with each passing day.
The digital marketing expert has considered the possibility that her public support for her father Antonio David in his war against Rocío Carrasco could have taken its toll in the image of influencer Rocío Flores.
“I don’t think there are many brands today that want to link with a movement like that of Rocío Flores because it is a controversy. There are many elements that can negatively affect the perception and reputation of the user with that brand”, she explained in ‘Socialité’.