The pattern of entertainment consumption is changing across all industries. Today, it’s nearly impossible to get premium content that isn’t subscription-based (music might be the exception). In sport, on television and also in the cinema both on major streaming platforms and in theaters themselves. And it is that the big chains are also betting on the subscription model.
Many of them already had annual or loyalty cards, but more and more are opting for a monthly model with different rates depending on the benefits you want to add. One of the last to try to apply it is Chinese.
The company, with cinemas in almost all of Spain, presented its Unlimited program. A proposal that is summarized in “Your favorite films, as many times as you want. It is the subscription that will allow you to see all the films you want, on the Cinesa circuit, for a very reasonable monthly price. Subscribe you and you can enjoy the best stories and emotions on the big screen, as many times as you want, previews included!
The offer is divided between the standard (non LUXE rooms) for around 16 euros per month including VIP seats and the Luxury (all rooms) for around 19 euros per month. Note that Cinesa also had an annual card which is now renewed with these products at the price of 149 or 189 euros, respectively. In addition to allowing you to go to the cinema “as many times as you want”, it offers, among other advantages, invitations to special passes, a special rate for the classic menu and other advantages that will be announced soon.
As the company announced through its social networks, the unlimited card format It will be launched next April, so we won’t have to wait long to enjoy it. An attempt to reclaim viewers who have made their living room their own bedroom with offers from multiple platforms such as HBO Max, Disney+, Amazon Prime Video, Filmin, SkyShowtime…
Cinesa is by no means the first cinema chain (and will not be the last) to seek customer loyalty. Kinepolis It has long had cards and bonuses with which it offers tickets at reduced prices: Kinecinco, Kinediez or Bono10. Cinemas RenoirFor their part, they have Individual Cards or Shared Cards which offer invitations and special rates on less busy days and discounts on weekends.
Will the monthly model succeed in cinemas?