In collaboration with the brands behind some of the biggest TV hits, Paramount Global is launching a merchandising store, called Paramount Shop.
The merchandising e-commerce platform includes CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, Showtime, among others.
Dexter, CSI, Yellowjackets, Yellowstone, Twin Peaks, Spongebob Squarepants, Beavis and Butt-Head, Star Trek, items available for purchase span several categories: apparel, accessories, collectibles, costumes, home and party items, exclusive toys, as well as exclusive products from partner brands.
Business to Consumer
Paramount’s e-commerce site is B2C and features over 7,000 items and more than 50,000 exclusive products. This platform will also feature an extensive catalog of products alluding to more than 125 brands and characters.
Pam Kaufman, president and general manager of International Markets, Global Consumer Products & Experiences at Paramount, says in a statement, “The Paramount Store plays a key role in Paramount’s multi-platform ecosystem as a new touch point for consumers to discover products that reflect the popular content and brands that define the company’s culture,” she continues, “It is so exciting to have a website that offers a seamless and engaging shopping experience that allows fans to buy directly from our broad portfolio of brands.” The offering and collections will be updated as the platform continues to launch authentic collaborations inspired by brands, characters and franchises.
The offering and collections will be updated as the platform continues to launch authentic collaborations inspired by brands, characters and franchises.