“Influencers”, this is the most popular profession of the 21st century

Today, November 30, the World Influencer Day, a figure that tries to interact through its content in networks with different users and that has led to the creation of large communities.

These content creators evolve by leaps and bounds, adapting and demanding more and more quality in their publications. The truth is that it is a business that moves a lot of money, and it is that an influencer with half a million followers can charge up to 5,000 euros for a sponsored post.

It is not strange then that there are already emerging, and more and more, courses, masters and even degrees in our country and abroad, which train students to develop this profession.

The impact they have on society is clear and the data speaks for itself. According to a study carried out by Kaspersky, 74% of Spaniards claim to learn from the content of influencers and 26% emphasize that they have made them change their opinion on some specific issues.

A new profession: your hobby

This new profession has allowed many people to become professional through their hobby: “The best thing is that I’m doing what I’m passionate about, every day is different and exciting,” says Va de Sabores, that prepares recipes with natural products.

This account has made love of cooking her job, although she admits that “it’s hard to feel the frustration of seeing how many people still don’t see content creation as a job.” Exposure in networks is constant and this causes many users to continually question publications without taking into account or appreciating the tireless work that goes into getting them and managing a community of a profile.

Mutation and authenticity

The world of social networks is constantly changing and changing. Therefore, it will never be worth reaching the top. The one who knows how to adapt stays. However, there is a key “recipe”:: “The differential and authentic point is very important”, says Nacho Uve, photographer and illustrator who accumulates a large number of followers on his platforms. He also adds: “You have to have as a creator an” X factor “that hooks people together with a proper value of authenticity”.

Platforms: feedback and trends

Although we all associate the birth of influencers with the appearance of Instagram, the truth is that platforms have changed. According to the study ‘Top Digital Trends 2021 ′ by IAB Spain, an increase in professional content creators can be seen on platforms such as TikTok and Twitch, making competition to the undisputed king until now.

The competition between platforms is already served. “Everything will turn towards something in which there can be a greater connection with the public,” says Saúl Tijeras, creator of publications focused on humor. And is that another of the keys to success is feedback with the user. Contact with followers is vital to advance on digital platforms. As well as “understanding each one of them and their tendencies,” he adds.

Effort and quality, the keys to success

Although, success in social networks is like the formula of Coca-Cola, yes that there are two more key factors to add to our recipe. The first one comes with the eternal question: Quality or quantity? “What matters is maintaining the quality of the content or increasing it, but not so much the frequency with which we publish”, Says Lawtips, influencers expert in law. It is not necessary to be uploading content all day as many people believe, but the important thing is that when you start creating, be “totally present and with all your desire”. This last sentence announces the second fundamental factor: the effort.