Some companies went unnoticed at the Mobile World Congress in Barcelona, such as Samsung. The Korean company has shown that the electronic show is not a priority and that it is concentrating its efforts elsewhere.
On the contrary, Huawei surprised locals and foreigners alike. The Chinese brand has been fighting against all odds for years, after his disputes with the administration of Donald Trump. When he was about to attack the American market, the government kicked him out of this lucrative part of the world, losing hundreds (or even thousands) of millions on the road.
In addition, Huawei was separated from American technology, so it could no longer use Android on its phones. He then had to develop your own operating systemas well as go through tons of obstacles to get the necessary parts, components and processors.
The company’s founder recently said they would be “in survival modefor the next three years. But far from sinking in Barcelona have shown that they are ready to fight.
Huawei / MWC2023
His zone at MWC 2023 was of epic proportions. It covered almost half of a hallway, and had 3-5 times the size of Samsung. They showcased products of all kinds, phones (including foldables), smartwatches, home devices, accessories, equipment for internet networks and much more.
even had a section dedicated to its operating system and how it has expanded its ecosystem of applications to narrow the gap with its rivals and help its users.
Huawei used this year’s MWC to Show your vision of the futureand the most important, show that it’s not over. What we’ve read about the company in recent years would have us think so, but it seems we were wrong. Huawei wants to fight.
In other years, we saw its stand placed next to that of Samsung, but this year was so great it needed a different lane. Moreover, he was full of activity throughout the duration of the show, showing that there is interest in seeing where his strategy is going.
Does Samsung have reason to worry about a resurrection of the Chinese brand? The political element continues to weigh on HuaweiThere’s no doubt about it, but they’re ready to fight. Samsung became the unwitting beneficiary of the situation, but reversing the roles will not be easy.