One of the direct consequences of the triumph of streaming music platforms such as Spotify has been the decline in sales of digital and physical formats within the industry. Traditional retail media have already suffered with the arrival of the iPod and piracy: paying for a digital download (or simply downloading a song and consuming it for free) plunged the industry into a crisis that worsened with the arrival of streaming.
Spotify’s triumph wasn’t just about people paying for music again (the platform shut down in 2022 with over 490 million monthly active users, of which 205 were premium users), but also The way artists work has also changed: many have opted for the single format to gradually release music without the need for a recording project behind. Excluding major international stars, small and medium-sized artists have preferred to drop hints of their work and stay on stage rather than fail and go into debt with the large financial investments that launching a a physical album on the market.
Today, however, we move between past and present to justify some of the songs by national and international artists that should have been released as singles. Inside each album are little gems that only a singer’s true fans can hear, because the promotion of those songs doesn’t go beyond live concerts and the album release. Songs that you would love to hear on stage or at parties and that the whole world would sing along to, but that didn’t happen precisely because they weren’t part of the usual radio formulas and promotional channels. Here we show you some.
Taylor Swift – Cruel Summer and New Romantics
17 years after the start of his musical career Taylor Swift is one of the most important artists in the international industry. Nothing can resist her: her ability to capture her experiences in her songs and to mobilize her fans around the world make her one of the singers with the highest number of physical sales even in lean times. Today we must claim cruel summer (from his scene Lover) y New Romantics (of 1989 Deluxe Edition) like the songs that deserved their own music video and promotion before the release of their albums. Two contemporary classics that we never tire of claiming.
Harry Styles – Cinema
Harry Styles fulfilled a dream a few weeks ago when he managed to win the Grammy for best album of the year for Harry’s house. A third solo album which certainly brought him a lot of joy. At the time, you could listen to three singles: the mythical As it was, Late night talk and music for a sushi restaurant. Apart from this holy trinity for the British, we recommend Movie theatera song that some of her fans associate with actress and filmmaker Olivia Wilde.
Katy Perry – Not Like The Movies
Katy Perry was one of the undisputed queens of music before the advent of streaming in the industry. It was only between 2011 and 2012 that the singer managed to sneak into the Guinness Book of World Records for selling 19 million copies of Tteenage dream, her second album, Around the World; but the sales figures for the singles have nothing to envy: 13 million copies for california chicks12 million for teenage dream17 million for Fireworks13 million for HEY9.4 million for Last Friday Night (TGIF) and 6.5 million for The one that got away are an example. On this occasion, however, we can’t stop recommending Not like the moviesa full-fledged California ballad.
María Escarmiento – Mostly from me
María Escarmiento conquered half of Spain with the release of her first album, witch thingswhich includes in its track list its makinera version of YOU CAN COUNT ON ME excerpt from Van Gogh’s The Ear. There are many advances that we have been able to hear from the album in recent months (advances that, among other things, caused the Madrilenian to sell out during its passage through Valencia, Barcelona and Madrid). However, our favorite is Especially from me.
Quevedo – Give me
in a year Quevedo has become one of the Spanish artists with the most international projection. More than 34 million listeners listen to his songs monthly and, after the success of his session with Bizarrap, the canary released his first album on January 20: where i want to be. They include their hits Punto G or Vista al mar, but today we recommend Ladyhis collaboration with Omar Montes.
Miley Cyrus – Jade
Miley Cyrus broke all streaming records this year with Flowers, the release of the first single from Endless summer vacation; album released on March 10. On the very day of the launch, he gave River the unique category, with its own promotion and a music video. However, we we want to recommend Jadeda song that looks like the B side of Flowers, where Miley Cyrus recreates a past relationship that ended fatally and wonders “after everything she’s been through, did it have to end like this?” It looks like there are still melons to open in her relationship with Liam Hemsworth.
Aitana – Better Than You
It’s hard with the dizzying trajectory he’s had in recent years to think of a song by the father that whether it was a single or not, it didn’t become a real hit. It was only with the end of his tour last year, the 11 REASONS MÁS TOUR, that he managed to fill Madrid’s Wizink Center three times and the Palau Sant Jordi once by hanging the “sold out” sign. out”. at this time we we want to recommend Better than you, from his debut album. A song that continues to this day to be an example of pop excellence.
Adele – My little love
Adele and her latest album, 30gave us one of the best songs of this decade: easy on me. However, despite her record sales and single streams, the songs that didn’t make it into the previews of her fourth album didn’t do well on Spotify for an international artist (eight of them only topped not the 100,000 daily streams and 3 do). not reach 50,000). We like My little love: a love letter and an apology to her son Angelo, the love of her life.
Bad Bunny – We’ll talk tomorrow
bad bunny He is another of the essential artists of the international scene. The Puerto Rican closed 2022 by becoming the most listened to artist on Spotify worldwide for the third year in a row.earning a nomination for Best Album of the Year at the Grammy Awards after the release of his latest album: A summer without you Absolute leader of the streaming era, he was very good at choosing the singles for each of his albums. We close this collection by recommending We speak tomorrow with Duki and Pablo Chill-E.