Chipotle announced that its 22-year-old promotion, “Boorito,” is back in restaurants as an in-person event for the first time since 2019.
The “Boorito” will return to restaurants in the United States on October 31 and will be available from 3 pm until closing.
Customers who wish to participate in the Boorito offer will need to dress up to redeem the burrito and be enrolled in the Chipotle rewards club. If you are not enrolled, you can do so at any time online by visiting: http://www.chipotle.com/rewards.
The steps to follow are to open the Chipotle app and scan your Chipotle Rewards member ID at check-in.
Chipotle has another promotion for Halloween. In honor of the return of the Boorito offer, Chipotle offers 10 customers a chance to win free burritos for a year in their next “BooReal” campaign, Gen Z’s favorite new social media platform that gives users a short 2-minute window to post what’s going on in their day.
In order to win, Chipotle fans take a costumed photo at a Chipotle restaurant on October 31 and upload it to BeReal with the hashtag #booritosweepstakes. The BeReal can be shared on Instagram Stories by tagging @chipotle and adding #booritosweepstakes.
Fans can also send an email with “BooReal Sweepstakes” in the subject line to email@example.com for a chance to win.
Chipotle will also give away a total of $25,000 through October 27 to Chipotle Rewards members through the Cash App. To enter for a chance to win, you must register with Chipotle Rewards.
Post your $cashtag with #ChipotleBoorito in response to Chipotle’s tweet announcing each giveaway on October 13, 20, 25, or 27. Chipotle will give away $5,000 in the first three days before awarding the $10,000 grand prize on October 27.
“Boorito is all about having fun with your friends and enjoying real food at our restaurants,” said Chris Brandt, chief marketing officer for Chipotle. “After two years of virtual celebration, we are enhancing the in-person experience with fun social media activations that will help bring fans together on Halloween.”
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