4 étoiles is broadcast from Monday to Thursday on RTVE’s La 1 from 9:50 p.m.

RTVE, but especially La 1, is going through an unprecedented audience crisis. If in the 90s, with the advent of private channels, it accumulated an average of 25-26% market share, in the 2000s this figure fell to the average of 16% that it had reached in 2009. And since, at least after minimum: in 2021 and 2021, several months the audience was around 8.1% share (June 2021 and August 2022, more precisely). For this reason, the public entity has adopted a new content strategyfirst with The promise and now with 4 starsgiving the green light to projects that consolidate the audience in times of crisis.

In this article, I present to you three reasons why 4 stars was a success for La 1 de RTVE. Beyond the ratings, we’re talking about a daily series that can hook viewers like it did. The promise every afternoon. And above all, improving a time slot as complicated as the access timedominated by established formats such as The anthill, Intermission oh First dates.

However, 4 stars is broadcast Monday to Thursday from 9:50 p.m. on La 1 on RTVEand the first results obtained are promising to say the least.

Fact 1: 4 stars shines at its premiere simulcast on RTVE

4 stars (originally called the small hotel) is a Spanish television series produced by Good mood and created by Daniel Ecija who came to 1 of RTVE last Sunday, April 23, 2023 in preview simulcast con The 2, Clan there RTVE Play. Protagonized by Toni Acosta, Dafne Fernandez, Ana Gracia there Antonio Resins (among others), 4 stars was a success: 1.8 million viewers and 13% market share for all channels combined. Data that has remained very stable since: 1.3 million viewers and a share of 9.3-9.5% in prime time, on its first two weekday broadcasts.

Fact 2: Masterchef improves its data compared to last week thanks to 4 stars

Masterchef, during the week before the premiere of 4 stars Masterchef with 4 stars as a previous show
Monday Monday, April 17, 2023: 1.4 million viewers and a share of 11.8% Monday, April 24, 2023: 1.3 million viewers and a share of 12.8% (+1 share point)
March Tuesday, April 18, 2023: 1.13 million viewers and a share of 9.9% Tuesday, April 25, 2023: 1.14 million viewers and a share of 11.9% (+2 share points)

With the arrival of 4 stars, Masterchef has improved its primetime audience, at least compared to the share. In viewers this has not been very noticeable, perhaps due to the good weather that prevails and the April Fair in Seville, which will have reduced television consumption.

Fact 3: 4 stars and the competition

Finally, if we compare 4 stars with the competitionthe chapter of this Tuesday, April 25, 2023 was the third option for viewers:

4 stars is one of RTVE’s most important products for this season
  • The Anthill (Luis Tosar and Luisa Mayol): 2 million viewers and 14.3% market share.
  • No Man’s Land Survivors: 1.32 million viewers and a share of 13.6%.
  • 4 stars: 1.31 million viewers and 9.3% market share.
  • The middleman: 963,000 viewers and a share of 7%.
  • First dates: 576,000/1.047 million viewers and a share of 4.8/7.6%.

That’s to say, 1 of RTVE has achieved a competitive product, closer to the data of the two most watched private channels in Spain (Antenna 3 there Telecinco) than to the two smaller channels (The sixth there Four). And if the 4 star follows the trend of The Promise, it could reach data close to 12% share in a few months. It is enough to wait, to be patient and that the good work is more than demonstrated.

Audience data supports 4 stars
Audience data supports 4 stars

What are the 4-star times on RTVE’s La 1?

4 stars broadcast on Sunday April 23 at 10:00 p.m. on RTVE’s La 1 (and on the group’s other channels as part of a simulcast). From, 4 étoiles is broadcast on RTVE’s La 1 from Monday to Thursday from 9:50 p.m.

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