The Xbox Elite Series 2 controller is currently available in black and white, but you can also design your own with an almost endless number of combinations thanks to the Xbox Design Lab. But the truth is that this alternative is a bit expensive, and now Microsoft has decided to offer more standard variants.
Two colors (blue and red) were shown via Xbox Wire. This is the basic version of the controller, which has just about everything you need and allows you to customize almost everything (including the Xbox logo light). If you want to customize it further, a complete component pack with more peripherals is available.
The controllers are available to buy now, just head over to Xbox.com and order your new colorful Elite controller.