The promoción cruzada de videojuegos puede ser realmente extraña, y con la fecha de lanzamiento de Starfield acercándose rapidamente, surprende que Xbox esté commenzando a colocar el game de rol de Bethesda más nuevo en todas parties, pero les promises que este crossover de Starfield will be the funniest. and all the more absurd this year, as there seem to be implications of some kind of energy drink planet.

Brits will enjoy this one, as Lucozade energy drink is coming to Bethesda’s 1000 Planets universe in one of the weirdest marketing I’ve seen in a long time. Announced for a reveal on April 1 (and this is no joke, apparently) but apparently still rolling out, this is a UK and Ireland only promo, sorry Americans.

Until June 30, which is actually after the Starfield showcase earlier that month, you’ll need to purchase a Starfield Lucozade promo pack and scan a QR code to enter a prize draw. The raffle aims to include select consoles and the Xbox Game Pass as rewards.

You should be able to spot the Starfield x Lucozade combo pretty easily, with spaceships, robots, and an Xbox in all the bottles that are part of the promo.

Despite the marketing material describing what I can only describe as a “planet Lucozade” that has been plagued by some sort of energy drink nuclear war, I don’t think Starfield has a world where rivers of pink lemonade run between the cliffs or the taste of the rain like the divine level Lucozade Orange. However, we can dream, we can dream.

So those Starfield Lucozades should be hitting UK stores any day now, with Bethesda’s next game joining the annals of history that include Halo Infinite Monster Energy and Sonic the Hedgehog G-Fuel.

If you’re interested, Lucozade has all the details of its Starfield collaboration on its website, or you can search for the drinks in real life. Pretend to explore one of Starfield’s many planets, I guess?

In the meantime, you can check out our list of games like Starfield to pass the time before launch, or our look at the best open-world games instead, which are sure to get you ready for Bethesda’s biggest game yet. day. .

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