During Nintendo’s latest financial results briefing, Chairman Shuntaru Furukawa was asked to comment on the Switch lifecycle.
As the console celebrates its sixth anniversary next month and enters its seventh year, Furukawa said the challenge will be “to find ways to encourage users who are considering new purchases, replacement purchases and add-on purchases to buy a Nintendo console”. To change.” Furukawa noted the importance of new games and long-running titles, maintaining its commitment to the system and increasing contact with Nintendo through The Super Mario Bros. Movie and Super Nintendo World.
He also reiterated that there is no need to change his hardware or software pricing strategies at this time.
Furukawa said:
Soon in its seventh year, the Nintendo Switch has sold over 120 million units in total, and we believe it’s entering uncharted territory in Nintendo’s dedicated video game platform business. In this environment, it will not be easy to maintain hardware sales at the same rate as before. For this reason, our new challenge for the seventh year is to find ways to encourage users who are considering new purchases, replacement purchases and additional purchases to purchase a Nintendo Switch.
We believe that new titles and long-running titles can create opportunities for new users to purchase hardware. Additionally, maintaining the commitment to hardware can lead to the introduction of new software. In December last year, we saw the highest level of participation for Nintendo Switch and many consumers continue to play Nintendo Switch. Given the situation, it’s important to communicate Nintendo Switch’s appeal through software offerings to consumers considering new purchases, replacement purchases, and additional hardware purchases.
Super Nintendo World will have its grand opening at Universal Studios Hollywood in February, and The Super Mario Bros. Movie will open in April. By creating opportunities for consumers to find Nintendo themes in areas outside of the dedicated gaming platform, we aim to maintain our overall business momentum.
As we pursue the Nintendo Switch business for the long term, we have tried to preserve the value and prices of hardware and software as much as possible. We do not believe the policy needs to be changed at this time.