Activision earns negligible revenue from Microsoft compared to Sony Interactive Entertainment. An SEC filing reveals that Sony is one of Activision Blizzard’s biggest customers.
Activision Microsoft revenue is too low to reveal
As spotted by MP1st, Activision Blizzard’s latest SEC filing reveals that Sony accounts for 10% of the company’s total revenue, making it the third largest customer after Apple and Google.
Thanks to King, Activision’s mobile division, Apple and Google account for 20% and 18% of the company’s revenue, respectively.
As for Microsoft, since 2021, it represents less than 10% of Activision’s revenue. The exact percentage was not disclosed as Activision does not post revenues below ten percent. The last time Activision made more than ten percent of Microsoft’s revenue was in 2020 (11 percent).
Almost all of Activision Blizzard’s revenue comes from Call of Duty, Warcraft, and Candy Crush. The company admits that in the past three years, no other game/franchise has managed to account for even 10% of its net revenue.
So it’s no surprise that Call of Duty remains a bone of contention between Sony and Microsoft.
Latest reports suggest Microsoft’s Call of Duty licensing deals may have appeased European regulators dealing with Activision Blizzard’s proposed acquisition.