From the catastrophe that occurred during the presentation American rapper Travis Scott, in the framework of the Festival Astroworld On November 5, 2021, in Houston, United States, the father of the two children of the influencer and businesswoman Kylie Jenner had been quite meticulous with his life and projects.
With criticism against him and quite a bit of trouble due to the fatal events at that event (whose name was inspired by one of the singer’s successful albums), the interpreter of songs like Antidote y Can’t Stay has decided to returnso to speak, to the public scene as far as business is concerned and has done so with a devastating launch with Nike.
The American news site TMZ has been in charge of leaking information obtained from those close to Travis Scott about the figures involved in the premiere of the rapper’s new collaboration with the well-known footwear and sporting goods brand.
On Friday, May 20, Travis announced through his social networks the premiere of his new collaboration that includes pants, shirts, jackets, vests and mainly the sneakers called Travis Scott Air Trainer 1 that have become the goal to be achieved by thousands of people from all over the world.
According to information obtained by TZM, with a source close to Scott, it is highlighted that the Nike Drop site managed over a million user entries in just the first 30 minutes after the announcement of the Travis & Nike merchandise launch.
As expected, the drag that the singer has with his fans is still powerful and proof of this is the frenzy that unleashed the premiere of this collaboration, which implies that as well as his partner Kylie Jenner they continue to be among the leaders in terms of merch sale
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In the past the interpreter He’s had other major collaborations with Fortnite, fast-food firm McDonald’s and Cacti hard seltzer, but the release of Travis and Nike is important because it marks a sort of comeback after the events of Astroworld and serves both him and his team. and brands to measure how popular they are among consumers and fans.