Regardless of their size, companies have the opportunity to serve their clients and potential clients through WhatsApp, taking advantage of the fact that the vast majority of Chileans use this platform.
However, according to Auronix, a technology solutions company for companies, organizations, depending on their size, can use one of the WhatsApp platforms available for businesses: Business App or Business Platform. Micro and small businesses can cater to their needs with the WhatsApp Business App , says Auronix. It is a free application that can be installed on any tablet or smartphone used by the business. Conversations in WhatsApp Business App can be managed using a single number on up to five devices, to communicate simultaneously with users who come to the company. This platform, being manual, can also be operated from the web browser.
In the event that there is no advisor available, the staff can program a series of automatic responses so as not to stop responding to the user and even let them know at what time there will be a person operating the chat again to continue the conversation, which makes it known to the consumer that he is not being ignored and that his doubts will be resolved shortly, adds information from Auronix. For medium and large companies, the recommendation is to use Business Platform, says Auronix. This platform enables large-scale trading for those who have hundreds of thousands of interactions per day and for whom manual trading is no longer viable.
On this platform, consumers can be served both with chatbots and with the company’s advisors, which at the same time allows them to interact 24/7, since artificial intelligence can autonomously answer 90% of the most frequently asked questions. It is even possible to establish a predetermined service schedule so that the user knows when it is possible to speak with an advisor and when only the chatbot is available .
Among other advantages offered by the Business Platform, says Auronix, is account verification, as well as the activation of payment tools such as Visa. According to information from the WhatsApp Business page, the first 1,000 conversations are free, and later fractions of cents are charged for the service, depending on whether the company or the potential client initiated the conversation.