Starting a business at home, without having to face hours in traffic and making their own schedules is the dream of many people. However, a very common question for those who are starting to undertake is: “what to sell in an online store?”. After all, with so many options, it can be difficult to decide which one will bring you the most profit.

So, to help you with the question of what to sell on the internet, we have brought you 40 product ideas. Next, choose the one that best fits your e-commerce. And be sure to check out our tips on how to make online sales at the end of this article. So, get to work! ⚒️

What to sell in an online store?

In short, you can sell anything in an online store. But, at this stage, it is important that you choose products or services that have to do with your business plan.

That’s because, when setting up an online store, you need to define your market niche.  Enjoy and download our e-book with the 10 best-selling segments on the internet:

But to be successful with this type of sale, you need to differentiate yourself from your competitors. A tip is to sell clothes for a specific niche market, such as:

  • Pajamas;
  • Lingerie;
  • running clothing and accessories;
  • T-shirts with custom prints;
  • gym clothes;
  • T-shirts themed from the geek universe (Harry Potter, Star Wars etc);
  • Bikini and swimwear;
  • swimsuits;
  • Between others.

Another way to generate sales is to invest in the material used for making the products. Let’s say you want to sell t-shirts online. A differential would be to offer printed clothes, so that the design does not lose quality in the first wash.

For this, you need to invest in a print shop and understand what is the best type of fabric for t-shirts and ink to prevent this from happening. In addition, you will need to choose quality suppliers.

2. Cosmetics

If you are in doubt about what to sell in an online store, you can venture into the cosmetics segment. After all, the Beauty and Perfumery area was the one that grew the most at the beginning of 2020, showing an increase of 107.4% in the first half of the year alone, according to a survey carried out by Abcomm.

A tip is to offer products that are the favorites of the moment

, that have good quality and are not so common in the market, such as the imported sector.

Over time, customers will build more trust in your store, and by securing items that are trending, they will also feel comfortable trying other merchandise.

In this segment, you can explore the following niches:

  • Imported makeup;
  • Perfumes for men, women and unisex;
  • Hair dyeing accessories;
  • dryers;
  • shavers;
  • Make-up equipment;
  • creams;
  • Between others.

3. Electronic accessories

If you are starting to create an online store, selling electronic equipment can be a good option.

Here, we are not talking about computers, notebooks and smartphones, which are items that require a large investment in stock, but accessories for these parts, such as:

  • computer chargers;
  • Portable cell phone chargers;
  • Pen drive;
  • Memory card;
  • Cartridge for printers;
  • Router, modem etc;
  • Console for video games;
  • monitors;
  • Car GPS support;
  • Between others.

Setting up an e-commerce of electronic accessories can be advantageous, mainly due to the fact that new technologies are launched at every moment and everyone is looking for equipment to protect their devices from falls, scratches, etc. or even make them stylized.

In addition, it is a market that requires a low investment by the entrepreneur, with the possibility of making a profit in the long term, since they are objects with more affordable prices.

Finally, what can increase your sales is to bet on the product’s differential. To do this, do an analysis of the competition and see what you can offer to stand out.

4. Food

If you have some culinary skills, selling food online might be the right choice. And the good news is that this doesn’t necessarily have to be done via a mobile app.

The alternative of creating a sales website can be a solution for you who like to make sweets and snacks, sell frozen foods, vegan delicacies, etc.

Below are some food industry ideas to get you inspired:

  • Gourmet
  • artisanal
  • homemade products
  • vegan products
  • sustainable gastronomy
  • Organic products from small producers
  • Food restrictions: allergen-free, gluten-free, lactose-free, etc.
  • Craft beers;
  • wines;
  • Between others

5. Accessories

One of the main sources of profit from sales of accessories in virtual stores is the female audience, with the sale of bags, shoes, costume jewelry and jewelry. However, lately, men are becoming more conceited.

According to a survey carried out by Minds&Hearts, 45% of the male public say they have been looking for information about news, updates and new product launches. Therefore, this can be a good niche for you who are looking for something to sell in an online store without many competitors.

Also, if you make crafts, you can sell them in an online store. The market even values ​​small producers who create exclusive pieces.

Another option is to become an online reseller of this type of product. Partner with good suppliers and try to offer quality accessories in your e-commerce.

Examples of niche markets in the accessories segment are:

  • bags;
  • wallets;
  • Jewelry (earrings, bracelets, necklaces, bracelets, piercings, etc.);
  • Eyeglasses or sunglasses;
  • Wedding rings;
  • Wrist watches;
  • Hats and caps;
  • Between others.

How to know if there is an interest in buying a product?

Let’s say you’ve chosen the mix of products to sell in your online store. But how do you know if it’s a good choice? A simple way to answer your question is to use the Google Ads Keyword Planner.

With the tool, you can search for the main keywords related to a particular product and identify the average monthly volume of searches for these terms on Google.

But, as we have already commented here, not always a term with a lot of volume can be a good business option, since the sale of the product itself can be carried out by many competitors. So, to help you think about a market differential, we recommend Google Trends.

The platform, also from Google, measures the trend of online searches. In this case, you can use it to make a research comparison of a particular product during a pre-established period and assess whether it is worth investing in this differential for your brand or not.

[Extra] 4 tips to sell online

Now that you know what to sell in an online store, it is important to know some tips to succeed with this strategy. So, let’s go to them!

1. Choose an online store platform

You can count on different types of e-commerce platforms to sell online. This type of service offers features such as customization, hosting, compatibility with other devices, and much more.

2. Determine the means of payment

To sell online, it is essential to choose the online payment methods that offer the best options for your audience, but also for you. Then, review the rates offered by each option.

3. Define your business logistics

Structure all the steps of the final stage of your business, from delivery to receipt of the product by the customer. This is essential to ensure consumer satisfaction with their purchase, in addition to generating other opportunities for them to buy from your business again.

4. Enjoy commemorative dates

During the year, there are different commemorative dates that can be aligned with your business when it comes to promoting the products you sell in your online store.

Therefore, plan actions for special dates, such as Christmas, Black Friday, Mother’s Day, Father’s Day, etc.

Did you choose what to sell in your online store?

After checking out our guide on what to sell in an online store, create ways to effectively communicate with your audience to profit from your strategy!

If you’re thinking of selling products in an online store, create your e-commerce today.

Categorized in: