A personal brand becomes powerful when it has visibility, credibility, authenticity and offers multiple opportunities. It is important to take into account certain factors that can enhance personal work:
1. Emphasize emotional storytelling
Companies create a sense of compulsion and urgency to buy their products, and successful brands often probe insecurities to exploit them emotionally while focusing more on feelings than information.
2. Go organic
You must identify the global challenges that you are passionate about and offer solutions. Discover your core values, respect them and constantly contribute to making others notice them.
3. Advertising as protection
In a bankruptcy situation, the recognition of your company’s name can protect you. Remember, the brand provides you with insurance.