Every real estate agent wants to achieve success in the real estate business. As in all professions, preparation is also the key to achieving the highest goals in this one. In this article we present the ten aspects that you must strengthen to become a good real estate agent.

How difficult is it to achieve success in the real estate business?

True real estate professionals know that although it is a very demanding area,  becoming a successful real estate agent can be less difficult than it seems . This, of course, if you have organization and the right tools.

Given the volume of information that must be handled (documents, permits, invoices, licenses, etc.), organization is essential . In addition, you must have a good database that keeps all the information that is continuously generated up to date.

Another aspect to which attention should be paid is the preparation of reports that certify the data on the value of real estate in relation to the flows and changes in the economy. And, of course,  optimizing customer management, so that the best service is always provided.

How to achieve success as a good real estate agent?

To stand out and position yourself in the real estate sector, transparency and honesty are essential. You should never lie to customers or try to close a deal just to meet a sales target.

On the contrary, the important thing is to sell because you want to help fulfill the goals and dreams of your customers and your own . Here are ten tips so you can achieve success in the real estate business and become a good real estate agent.

 1. Upgrade

Having a high level in such a complex sector requires constant updating regarding market movements . But also in terms of technological tools that allow us to improve the service and efficiently manage the properties.

 2. Network with other agents

The real estate business works on the basis of cooperation and good communication between real estate agents.  Many times the sale of a property is achieved by these alliances between agents who were creative and innovative. In addition to being very ethical in their professional praxis.

3. Listen carefully to the needs of your customers

A good real estate agent must develop the ability to listen to his client, because only in this way will he be able to know exactly what the client wants and needs.

It is necessary to develop a conversation in which the agent asks questions and gives answers that they have already thought of before. The buyer wants to express his wishes and preferences, and this will only be achieved when he actively listens and does not improvise what is said.

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4. Be creative

A creative real estate agent is not afraid of failure . He knows the importance of the balance between objectivity and subjectivity and demonstrates good management of his emotionality.

In addition, he uses his imagination to develop his ideas, is self-critical and clearly identifies opportunities, successes and failures, and understands human and professional situations.

5. Learn to express yourself

Although, certainly, the real estate agent who listens more and talks less is the one who usually closes more sales, it is essential that you have good communication in every business situation .

To express yourself correctly, it is recommended that, before showing a property, you prepare a kind of script that contains possible arguments. Answers and key questions to ask the client. Similarly, you should pay attention to your body language .

6. Invest in your business

If you want to establish a model that guarantees scalability, make sure you have real estate management software . Investing in this type of tool is the best decision if you want  to sell more properties , optimize processes and provide quality service.

Automation is today a mandatory requirement in the field of real estate. A software that includes a CRM (Customer Relationship Manager) will allow you to accelerate and improve your professional performance .

In addition, through these systems you can manage an unlimited number of properties, having complete information on each one in one place. Videos, photos, location maps and all documentation of the property.

7. Know your market

To provide the best real estate services you must know how the market works in the country and in your city .

For example, do you know what volume of transactions are carried out through franchises or independent professionals? Do you know your competition and have you linked with it to do  networking , or a network of professionals? These are some of the aspects that every good real estate agent must handle .

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8. Keep your agenda rigorous

Remember that your prestige as a real estate agent depends on the commitment you show to your clients . And also of the good relations that you establish with them. 

Attend appointments on time, keep your word and try to adapt to the particularities of your clients. But remember that it is the agent who must direct the management. Find the balance between rigor and flexibility .

9. Select the properties you are going to manage

Avoid accumulating endless products that are not salable. On the contrary, assume the management of properties related to your brand image . You could take some devalued real estate as a business opportunity, but avoid loading them up.

10. Position yourself on social networks

Social networks are one of the main sources of traffic and visibility , so publish valuable information linked to the services you provide on a daily basis. In this way, you can become a benchmark in the sector. Have a presence in real estate networks. 

You don’t have to post every day to every network, but make sure you post at least once every day. You could apply the law of a third: social assets, family and your hobby, for example.


To achieve success in the real estate business, it is necessary to have a high level of organization and to have the technological tools that, today, simplify the work of the real estate agent.

To the extent that new technologies designed specifically for the real estate sector are updated and implemented, processes are optimized and a better service is provided .

By establishing relationships with other agents, creativity is fostered and the customer is listened to carefully to find out their needs . In addition, if you incorporate all the advice that we offer you here, it will be possible for you to achieve success in this dynamic sector of the economy and become a good real estate agent.

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