During the transmission of Super Bowl LVII before the Rihanna concert, it was created Run witha National Football League (NFL) campaign that highlighted the importance of women’s sport and featured Diana Flores Arenas.
Diana Flores’ emotional reaction to seeing herself in the star NFL ad during Super Bowl LVII
The Mexican athlete has established herself as one of the new faces of Mexican sport since leading the “flag football” team to win the world championship in 2022.
The captain of the Mexican team of soccer flagwith whom she was crowned world champion in 2022, shared some impressions of said audiovisual material which was shown on the screens of State Farm Stadium, in the city of Phoenix, Arizona and which went viral after the broadcast on the account of NFL Mexico.
It was in an interview for Register where Flores Arenas recognized the hard work of the NFL to get the publicity registered in the city of Los Angeles in a timely manner and which seeks to send a message of empowerment and recognition to women’s sport.
“Obviously nothing could come out until we waited for the moment, after the half-time that everyone was waiting for. We recorded it in Los Angeles several weeks ago, it was an intense, very long recording. Overall, very grateful to have had the opportunity to work with NFL players. I feel very honored to know them and to work with them, but even more to know that everyone involved believes in empowering women, growing this message of unity and power,” she said. underline.
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In said intervention, the young Mexican athlete acknowledged that one of the most emotional moments of recording said commercial was sharing cameras with a story of white sports, Billie Jean Kingwinner of 12 tennis Grand Slams, including six at Wimbledon.
“One of the best experiences was meeting Billie Jean Kingis a legend not only in women’s sport but also in history, representing precisely that empowerment and opening up of opportunity,” he said.
To conclude, the famous Mexican athlete was proud of the message she sends to women, who play a predominant role in national and international sport.
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“I am very happy to have represented my country, to Latin women, to women of the world in sport, for having had the opportunity to be on these great platforms to remind the world that the power of sport brings the power of women. Sport breaks down barriers and in the end, nothing else matters but your hard work, dedication and passion for what you do,” he concluded.
In the campaign, the athlete is interviewed by a journalist who, emphasizing her agility, asks her if there is anyone who is able to take her flags, which she wears hanging from her belt, as is customary. in the soccer flagpopularly known as the “flag ticket”.
Laughing, Diana replies “Surely there will be someone who can.” Immediately, the presenter tries to get closer to her, and with a sudden movement the athlete escapes her. After a second try, the Mexican dodge it again and start running.
Throughout the commercial, Diana Flores shows off her athleticism and overcomes endless obstacles and people trying to snatch her flags: “It’s for all the women who promote this game. Proud to be part of the publicity,” wrote the 25-year-old Mexican athlete.
The advertising campaign is aimed at “all women who promote football”. “We can’t wait to see how far they go in this game,” was the final message from the NFL.