The competition between PlayStation and Xbox has transcended the realm of consoles and is now being waged in different sectors, such as services, online platforms and even markets that were not even imagined before. An example of this is what could happen in China, since a recent decision by Sony regarding its projects in that country revealed a relationship with what Xbox is looking for there.
PlayStation Increases Support for China Hero Project
A Reuters report shared details of the announcement made by Sony Group Corp. in China where it revealed that it will increase investment in its video game incubator, China Hero Project, now that it begins its third season. In case you don’t know, this project involves PlayStation as an entity for the support, supervision and development of video games created by Chinese studios. In its 2 seasons, 17 video games have been supported and 7 of them debuted on the market, confirming that there is a future perspective in one of the most important commercial regions.
Sony is greatly expanding its China Hero Project initiative, and will now invest more than $140,080 into each game
They’re also going to fund small teams and large teams (similar in size to Genshin Impact)
See more: https://t.co/nc484rKpyH pic.twitter.com/nFC3xZcxoP
— Hunter 🎮 (@NextGenPlayer) November 22, 2022
According to the information, Sony will increase $140,000 USD for each project and the goal is that many more video games will come true in this third season. Also, the company reported that it will be the publisher of 2 games that were formed in China Hero Project, Lost Soul Aside and Convallaria.
Sony’s decision would be motivated by Xbox’s interest in China
Although the project is successful on its own merit and the boost that Sony will give finds full justification in it, the report also mentions that the decision of the Japanese company is related to the growing interest that Microsoft has shown | Xbox on the development scene in China. Last October, it was reported that the company is looking for a project that can have the same success that Genshin Impact has had on PlayStation and is said to have approached developers and publishers to bring their games to Xbox Game Pass.