Who is the woman behind Feid’s success?

The 30-year-old paisa, Salomón Villada Hoyos, better known as Feid or el Ferxxo, bases much of his success on a fresh and simple personality, very close to people. Colombian singer, songwriter and music producer He has been in the music industry for over 10 years and every day is enshrined like the artists of the moment.

The Ferxxoas his fans tell him, began peaking as a producer for J. Balvin, becoming responsible for the widely-listened to song “Ginza”, he also worked alongside Sebastián Yatra, Reykon and Nicky Jam before moving on. launch as a soloist.

According to an interview with the newspaper Antioquia Colombian, Feid explained that when he decided to pursue his performing career, he moved to Miami, a city where he formed a band called Avengers, alongside other internationally renowned Spanish-speaking artists such as Sech, Dalex, Zion, Dimelo Flow, Justin Quiles and Wisin.

As a singer started a few years ago with singles like follow me, there Pasture and although in 2016 he had already recorded a duet with Balvin entitled: So bizzareNovember 24, 2017 public his first studio album, As low as it may seem, in which he made a new collaboration with the also reggaeton player paisa.

Manuela Villada is the sister and creative director of Salomon’s project. In a conversation Manuela had with the station the megarevealed how his brother’s career was born and how Feid’s visual concept was built.

Villada added that after Ferxxo had a song ready, he tells him what is the idea he has or the concept he imagines and then she treaty, in addition, to “translate” these elements and think about how to convey these feelings in the image they want to achieve.

In the interview, the illustrator and motion designer explain How was the working synergy?

“I mean, if the song is nostalgic, then what colors could I use or what elements make me think of nostalgia, I also try to make the typography very illustrated because I think that is the seal that the projects we do together also carry“, he explained.

Although it can sometimes be thought that having a family relationship at work is not very positive for job performance, Manuela Villada indicated that So far they have gotten along well and made it much easier for them to work together.

When the podcast host In the wings He asked her: how is it to work with Feid being his sister?

“So far it’s been super easy to work together, actually, I think life has always led us to do a lot of things together and I’m immensely grateful that Salo included me in this project because I discovered little by little that it is also mine“, he said.

Villada claimed throughout the conversation that he put a lot of good vibes, affection and time into Feid and because of that union and strength, it became a family project.

He added that if something was complex works with people outside the familyfor the dedication and love that parents and collaborators put into the work when they see other people for whom it does not mean exactly the same thing.

In the same way, he assured that they tried separate family and work spaces so there’s the disconnect that’s sometimes needed and revealed that it’s not just her as a relative of Feid working on her career, because her father is a visual artist and participated in the creation artist covers, too.