What is the favorite iPhone color of Apple lovers

Even if he color This is not a defining characteristic that affects the performance of the iPhone What do customers buy from AppleYes, it is a relevant factor that they take into consideration while acquiring a cell phone from the company. That is why knowing which is the favorite on the market allows you to increase the units of that specific model.

Although the mobile phones manufactured by the Cupertino company presented most of the time black and white variants, other colors were introduced to the catalog of Apple such as red, blue, yellow, gray, among others. However, color devices currently purple These are the most requested by customers.

According to the report generated by the Consumer Intelligence Research Partners (CIRP)responsible for conducting market research in the United States, reports that a survey of different iPhone users resulted in a decrease in the presence of basic colors (black and white) between preferences. They add that currently the purple models are preferred, at least in the models of the iPhone 14.

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The information presented by the American institution emphasizes that, even before the launch of the various models of the iPhone 14the customers of Apple they preferred the more basic colors instead of giving the new ones a chance. This trend has subsided to the point that most of them are now buying other colors more frequently and especially the so-called dark purple, only available for iPhone 14 Pro there iPhone 14 Pro Max.

The study indicates that until December 2022, 42% of customers of Apple they bought the new one iPhone they had preferred the model in purple. Those who preferred the device in Space Black only reached 23%, followed by 11% who preferred the colors white and silver.

Meanwhile, in low-end models (iPhone 14 there iPhone 14 Plus), the distribution of color preferences is more homogeneous, since the favorite color has become blue (27%), closely followed by midnight (26%) and purple (22%). The least popular colors were red (14%) and white, which had only 12% preferences until last year.

The first experience you had Apple including models of iPhone with this color in its product catalog was with the arrival of the iPhone 11 (2019) and was repeated the following year (2020) with the iPhone 12although it was omitted in the next model of the iPhone 13.

According to the document prepared by the CIRP, “Apple had an idea of ​​the demand for purple iPhones thanks to the experience they had with the iPhone 11 and iPhone 12”. The institution also adds that the company could have anticipated the strong askedso they had a greater number of iPhone purple in your inventory.

A few months before the launch of iPhone 15 and its different variants, some details are known about the specific functions it will have, in addition to the physical changes that will be made. However, it has not yet been revealed which colors will be available in these new versions. Positive experience with purple devices could motivate Apple to maintain this model, although users will have to wait longer to be sure.