Gift bag for 2023 Oscar nominees reached a value of $126,000 – Instagram Distinctive Assets

On March 12, the 95th Academy Awards. Despite the wide variety of nominees in the different categories, this gala clearly won two winners: Everything everywhere at the same time y No news at the frontbands which took 10 and 9 statuettes respectively.

Despite the fact that the competition was very uneven, the rest of the contenders did not leave empty-handed, because as is tradition at the Oscars, the rest of the nominees took home a bag of goodies that would surely leave them with a very good mouth taste.

Distinctive assets is the marketing company responsible for giving all nominees this goodie bag, and since this is such a massive event, they spare no expense to make this detail something extra special. However, since this is a gift worth several thousand dollars, is limited to 25 nominees in the main categories (Directing and Acting).

For the 2023 edition, Distinctive Assets offered participants a series of products that have a lot to do with personal care. Creams and cosmetics with luxury brands like Epic Light, Miage Skincare and ēcōMD. Vitamins, antioxidants, journals, equipment for proper meditation, rejuvenation treatments, arm toning, and baldness prevention were part of that bag of goodies.

Much of the freebies in this 2023 edition are focused on self-care - Instagram Distinctive Assets
Much of the freebies in this 2023 edition are focused on self-care – Instagram Distinctive Assets

Of course, the premium liquor couldn’t be missing to celebrate being part of the most important award in the entertainment industry, so the bag also includes a a bottle of Frontera Wines and an Antigua Cruz tequila.

The 25 nominees also had luxury experiences such as a three-night stay at the Faro Punta Imperatore lighthouse in Ischia, Italy and The Lifestyle, an exclusive venue in Ottawa, Canada, surrounded by nature. Those who are lucky enough to receive the bag will be able to bring seven friends or relatives to live these experiences with them.

Although the marketing company did not disclose the total cost of these freebies, each bag is estimated to cost around $126,000. Although this is an extraordinary figure, it is 10% less than last year and just over half of the all-time high, which occurred in 2020 and reached the amount of 226 thousand dollars.

Regarding the brands that have been chosen to be part of what is considered “The Ultimate Gift Bag”, Lash Fary, Founder and President of Distinctive Assets said the following:

“While our giveaways are renowned for being fun, fabulous, useful and unique, they also serve a greater purpose. Most of the brands we list come from a diverse and inclusive set of small businesses that benefit significantly from the global exposure the association brings to Hollywood’s biggest night. It’s celebrity marketing with a mission”.

Lash Fary, creator of the Oscars giveaway bag, claimed it was a marketing campaign to "celebrities on a mission".  Instagram - Distinctive assets
Lash Fary, creator of the Oscar goodie bag, said it was a “celebrity on a mission” marketing campaign. Instagram – Distinctive assets

The mission that Fary talks about goes beyond “pampering” the nominees, as it also seeks to create a positive impact on the planet. Another of the goodies in the bag is a peta pillow, with which the campaign against the import of monkeys for laboratories in the United States is supported. As if that weren’t enough, the bag also includes a parcela per participant in Australiathis in order to help the natural conservation of the region.

Brendan Fraser, Cate Blanchett, Ana de Armas, Michelle Williams, Angela Bassett, Jamie Lee Curtis, Todd Field and Steven Spielberg, Daniel Kwan and Daniel Scheinert are some of the nominees (and winners) who have surely won this luxurious bag of goodies.

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