Founded in 2006, Spotify is present in 186 countries. (Infobase)

Considered one of the most “intimate” digital formats, Podcasts have gained fame and positioned themselves among the tastes of the Mexican public following the arrival of streaming platforms in the new millennium, such as Spotify.

Its growth has been significant since the emergence of corona virus pandemic in 2020, which has forced the majority of people to stay in lockdown, who in turn have started experimenting with various formats and channels to get informed and entertained.

Podcasts are audio products available through files or streaming platforms and one of their great advantages is that the user can listen to it whenever he wants and as many times as he wants.

However, the podcast is not something new, rather it is a product that enjoyed great popularity at the beginning of the 21st century, but which then he was relegated by the arrival of compact discs, ipods, among others.

However, its easy access, broad genres and diverse narratives have facilitated its new golden age and many companies have started betting on them again to reach more users.

Currently this type of production is well received in Mexico and the proof is these 10 podcasts that are on everyone’s lips.

1. Tales of the Night

In the tradition of radio classics, the stories, tales and legends that populate the streets of Mexico and Latin America are told here.

2. The parakeet

Ricardo Pérez and Slobotzky start chatting as always, but now they’re recording it. Listen to them every Wednesday talking about weird news, curious facts, hilarious anecdotes and lightening the navel of the week.

3. Let’s talk about Tal with UnTalFredo

What were you waiting for? Silvia Pinal? Welcome to this new thought-provoking gossip project where week after week you can listen to the strong life stories of my internet friends. I sincerely hope that this space becomes so personal for all of us and that we can learn something from them.

4. Doubts are given

Se Regalan Dudas was born from the endless need to question everything. Everything around us. Where do we come from and where are we going? How to make more informed decisions? We have so many doubts that we want to give them to you. I am Lety Sahagun. And I, Ashley Frangie. And into this space we invite those who know and don’t know as much. Everything we should talk about. In collaboration with Acast. Follow us on seregalandudas and watch our video episodes on Youtube. A Dudas Media podcast. Hosted on Acast. See acast.comprivacy for more information.

5. FENIX SEMINAR – BRIAN TRACY

FENIX SEMINAR – THE PSYCHOLOGY OF SUCCESS.

6. Legendary Legends

A comedy podcast where every week we explore true crime cases, paranormal phenomena and particular, notorious or fantastic historical events. José Antonio Badía: Elbadiablo Eduardo Espinosa: NoneEduardo Mario López Capistrán: MarioLopezCapi

7. Case 63

Year 2022. Psychiatrist Elisa Aldunate records the sessions of an enigmatic patient, registered as case 63, who claims to travel through time. What begins as routine therapy sessions quickly turns into a story that threatens the boundaries of the possible and the real. A story that evolves freely between the future and the past of two characters who, perhaps, have the future of humanity in their hands. With Antonia Zegers and Nestor Cantillana. Case 63 is an original podcast from Spotify.

8. Beyond Pink

We seek women’s empowerment by talking about all kinds of issues that are important and necessary for women today. Hosted on Acast. See acast.comprivacy for more information.

9. Milk Brothers

Iván Fematt “La Mole” and Adrián Marcelo, week after week, bring you a forbidden show that they wouldn’t let us see anywhere else.

10. Al Desnudo Psychology | psi.mammoliti

In this podcast, we talk about emotions. Of your internal mechanisms: Why do you do what you do? Why can’t you express some emotions and others can? Why do you feel bad sometimes? Why are there things that make you anxious, that generate fear, nostalgia or that give you pleasure? How to regulate your emotions to feel balanced? Emotional management is the key to living a meaningful life. And it’s up to you to learn it! The gateway to this process? Naked psychology. From the hand of clinical psychologist Marina Mammoliti. www.psimammoliti.com

Podcasts have taken off again among streaming platform users, especially after the coronavirus pandemic (Google)
Podcasts have taken off again among streaming platform users, especially after the coronavirus pandemic (Google)

A podcast is an audio product which has a defined periodicity and can be composed of several episodes, although it has its origins in the radio, today those who like this format can find it on internet pages or streaming platforms like Spotify.

Although podcasts started as a discussion among various participants on a particular topic, over time the ways of doing them have diversified and now a person or a group can speak, likewise they are not just used as a space to exchange views, but also encompass genres of interview like the #EnCasaDeMara podcast where he asks questions to various characters such as Edy Smoloh fictionas is the case with the thriller of the Caso 63 Chilean Podcastor deal with issues of science, politics, journalism, welfare, among others.

The word “podcast” was first used on February 12, 2004. by Guardian journalist Ben Hammersley in an article in which he explained how economically viable it was to create an online radio broadcast and access it when users wanted it.

Spotify has become one of the most competitive streaming platforms.  (Reuters/Lucas Jackson)
Spotify has become one of the most competitive streaming platforms. (Reuters/Lucas Jackson)

Swedish society Spotify announced in November 2020 the takeover and acquisition of the advertising and podcasting platform Megaphone for 235 million dollars, which was used for the monetization of audios and the heyday of this type of production, which has become one of the formats back-to-school 2022 favourites.

Last year Spotify’s podcast offering extended to new markets and recorded the existence of more than four million podcasts, although few have managed to leave a bigger mark in 2022 and become the most popular.

Worldwide, the title that topped the most played ranking was The Joe Rogan Experiencewhich also added its third straight year as a favorite podcast.

In the most listened to list he was followed by call her daddy by Alex Cooper; on the third step is Anything goes with Emma Chamberlaina future Spotify exclusive that touches on a variety of tracks from the famous American creator.

The Case 63 Chilean audio series It was one of those who managed to lead the ranking of the most reproduced for weeks and obtained the fourth place in the world. This Spanish podcast has even been dubbed into Portuguese, Brazilian, Hindi and English.

The coronavirus pandemic has not only benefited podcasts by increasing their number of users, but also audiobooks also added more consumers on various platforms, including Spotify, as it is estimated that they can leave annual profits of up to $70 billion.

The streaming platform, where audiobooks increased by 20%turned to narrating books with the voices of Hollywood celebrities.

Its rise could also be due to criticism of the ease with which the platform allowed podcasters to express themselves, falling into misinformation errors in the midst of a pandemic, as was the case with Joe Roganwhich also caused the company to lose up to $2.1 million.

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