Peruvian women and their behavior. (Andean)

He women’s lifestyle in peru It has changed over the years. The installation of technology in the context of daily life is one of the preferences of one generation of Peruvians. What did women prioritize last year?

A latest report by Kantar IBOPE Media revealed what are the behaviors of women in Peru during this last time. Constantly seeking information and prioritizing one’s own health and well-being is essential to women of generation X, millennials and centennials.

Peruvian women shopping in a market during the pandemic.  Lima Peru.  April 4, 2020. REUTERS/Sebastian Castaneda/File
Peruvian women shopping in a market during the pandemic. Lima Peru. April 4, 2020. REUTERS/Sebastian Castaneda/File

What are the preferences and motivations of Peruvian women? The behavior varies with the age of the women, although there are similarities in some issues such as concern for their own health and well-being.

According to the study carried out by the consulting company, we have as part of the results that Peruvians have been more interested in wearing a Healthy life.

Generation X and earlier

– He 79% Peruvians Respondents say they care a lot about themselves.

– 45% carry out examinations regularly without feeling any discomfort, that is to say that they do so while feeling well.

– 64% of women consulted eat and drink healthily.

Millennials and Centennials

– 73% of Peruvians surveyed take care of their health to look better than they currently do.

EFE/EPA/STEVEN SAPHORE
EFE/EPA/STEVEN SAPHORE

Generation X

– 90% of women surveyed say that opportunities should be seized when they arise in life.

– 58% say the work they do is more than that. Work is a career.

– He 87% of Peruvian women say they spend their money more carefully compared to previous times.

Millennials

– 48% of millennials say that with a credit card they can buy the kinds of things they normally couldn’t.

The technical careers most chosen by Peruvian women
The technical careers most chosen by Peruvian women

Using the Internet to find what to buy is part of the activities that are part of women’s buying behavior. Although we are immersed in the constant use of social networks, especially in the younger groups, only the 30% are influenced by internet celebrities.

Generation X

– 48% prefer to buy a new brand to live their own experience of what it is.

Millennials

– 46% say shopping online makes their life easier.

– 72% of the young women consulted admit trying to keep abreast of technological developments.

centenarians

30% of Peruvians of this generation claim to be influenced by internet celebrities.

– 36% tend to favor comments and opinions shared in product publications to make a purchasing decision.

Secure online shopping makes transactions easier for users and businesses.
Secure online shopping makes transactions easier for users and businesses.

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