Tacho Benoit is one of the CEOs of Mediapro, the global company with offices in Barcelona, Madrid, Lisbon, New York, Miami, Bogotá and Buenos Aires. She has just bought the rights to Fox Premium in Argentina, where she owns director Daniel Burman’s production company and employs 600 people.
Mediapro continues to grow in the E-Sport market and is entering the coveted field of digital innovation. During a long interview with GlobeLiveMedia He spoke about Lionel Messi and his desire for the Argentine footballer to return to Barcelona.
—Personally, you are passionate about culture and sport, especially football. But what are you most passionate about as a hobby, in your daily life?
—What excites me the most is working in this company for many years. The others are hobbies.
“Okay, but exactly. What excites you personally when you leave your offices?
—I have several hobbies that complement my life and one of them is that I am a swimmer. I really like swimming and I do long distance swimming in the sea. I have a family life, I like reading very much but I insist, I also like my time in the company very much.
— And what place does football occupy in your personal life? I mean, beyond the football-related activities of Mediapro.
—I watch all the matches played in Spain by Barcelona and Real Madrid. The ones I see every week because they don’t coincide with work.
—Okay, you see Real Madrid but you’re a Barcelona fan, of course.
—I’m from Barcelona, of course. But I also watch every New England Patriots game because I’m a huge American football fan for family reasons. And another strange thing that I am too. But I’m a very active person, some say I’m hyperactive, I’m a lot of things at the same time and I have a lot of different hobbies.
—Let’s leave the football and go to the theater then. Were Barcelona right to let Lionel Messi go?
-The question is not whether Barça did the right thing by letting Messi go. The question is whether Barcelona could keep Messi.
-And what do you think? You couldn’t keep it or let it go?
—Me da la impression que la situación del Barcelona en que la situación del Barcelona en aquel momento tan difícil, tan complicada desde el point de vista económico para seguir las norms de la liga española que era muy complicado que las dos partes pudieran llegar a un acuerdo para que Messi continuase in the club. Another thing is the way the news has been communicated to the outside. But I feel like at that time a player like Messi is the best player in history. It’s hard to say he’s the best but hey, he’s one of the best with Maradona, Pelé and I always put Cruyff among the best in history.
“We can already say that he is the best in history.
“I’m lucky to have lived Leo Messi’s entire career. Since then, he played his first game for Barcelona, in a Joan Gamper cup. And when I’m asked if Leo Messi is the best player in the world, I answer that it’s Leo Messi because I also saw all his matches. And what Leo Messi did is inexplicable, it’s indescribable for a footballer. Everything we saw in Barcelona is incredible.
—All Argentine football fans, those of River, those of Boca, those of Racing, we always have the dream that the best players of the club who leave at some point come back and finish their career with the club shirt. Would you like Messi to end his career at Barcelona, a possibility we’re starting to talk about?
“I think Barcelona should make an effort so that somehow Leo Messi’s last contract and the last shirt Leo Messi wears is ours, Barcelona’s. Messi and all the fans of the Barca deserve Leo to say goodbye to the club in a proper and proper way.
—Who of the Barcelona boys could be Messi’s heir? Gavi, Pedri, some of them could be?
—Not for the Barça boys. In the world, I don’t see any heir to Messi. A player like Leo Messi hasn’t come out yet. It will come out, perhaps, in five, ten or fifteen years, twenty years, we don’t know. But a player like Leo Messi. I don’t see him in Barcelona and I don’t see him in the world, and I haven’t seen any player who looks like Leo Messi at the World Cup in Qatar. Barca have very young players with a great future at the club, but not to compare them to Leo Messi, of course.
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