The halftime show superbowl In UNITED STATES which included the participation of the singer Rihanna, as a special guest and central figure on the show, she was not only active in social networks as Twitter, Facebook e instagrambut in ICT Tac concert details were tracked before it even took place.
on the platform of videos shorts developed by ByteDance Not only videos related to the event were released, but a special section was also added for people who wanted to search for that particular content, which was redirected to special content produced from different angles, from TV showsthe stands at the University of Phoenix Stadium and backstage at the to show.
Unlike the videos displayed in the search section of ICT Taccontent related to Rihanna’s halftime show was highlighted in the “Popular” tab under the title of Super Bowl 2023 In addition to featuring a background with a blue tint instead of the classic white design of the social red.
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To find this selection of varied content, Internet users will have to enter the text “Rihanna Halftime Show” in the bar of the searcher. This phrase may appear by default in search terms that are popular on the applicationeven if it can vary according to the tastes of each one user.
This special section not only has content related to the concert given by Rihanna, but also features two additional sections:TikTok tailgate” e “Official“what do they present content additoinal.
The one corresponding to the first section contains the reactions and interviews carried out with the players of Football who were present at the superbowlwhile in the second there is only content generated by official accounts related to the event, whether they are television programs, athletes or those that correspond to the equipment who played the game.
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On the other hand, because the superbowl is an event organized by the National Football League (NFL), ICT Tac also activated an additional bar called “View match results here”, which redirects people directly from the mobile application to the official website of the NFL.
It is in this particular section that the followers of this sport will be able to find information event-related information such as match results, champion history, previous matches and match highlights.
The special section for superbowl It will only be available at the top of the device screen and will allow side scrolling of the device. content like a carousel, while swiping down, users will be able to see the regular interface corresponding to the searcher of ICT Tac as per usual.
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At the bottom of this special section, you will find the videos made by creators from different places who followed the event during television or who were even able to attend the event in person to show featuring the singer Barbados.
If users explore the app’s own tabs such as Videos, Users, Sounds, Live or Hashtag, the special section of the Super Bowl 2023 it will disappear and be replaced by the usual style of the app, although some videos from official accounts published on the platform will also be included.