Gold bars (REUTERS/Ajay Verma/File)

Although local and global economic crises tend to recur, the luxury industry continues to thrive. In recent years, we have witnessed a paradigm shift: the notion of luxury is no longer linked to an object or a distant or cold experience to become something crossed by pleasure and comfort.

Today, enjoying tangible or digital (NFT) works of art, cars, jewellery, planes, boats or even touristic experiences, is done in a private or exclusive way but always in a relaxed way. Underlining this, the luxury industry stopped selling far-off products and started offering achievable dreams, the so-called accessible dreams.

The concept of luxury has ceased to be linked to a distant or cold object or experience to become something crossed by pleasure and comfort.

At the local level, the instability of the economic outlook is causing citizens to lose confidence in the peso and, in the face of this, families who manage to maintain a surplus at the end of the month choose to keep their savings in other types of assets. There are endless new investment options, but many of them are short-lived. Therefore, the dollar, gold and jewelry remain a true and classic investment safe haven.

All this favors that within the luxury market, jewelry is not affected by economic fluctuations thanks to a globalized clientele. Likewise, the great movement of international tourism that Argentina is experiencing is a very good opportunity for this type of business.

In our experience, jewelry and watches are the most chosen by men and women because of the pleasure they provide, the ease with which they can be moved and the ease with which heirs can take them. possession for later resale in case of loss. be necessary. It is that the resale value in watches is subject to the prestige and trajectory of the brand, in jewelry the value is recognized worldwide.

The dollar, gold and jewelry continue to be a true and classic safe haven investment

As for men’s jewelry, the trend shows that customers have incorporated the use of chains and bracelets, both yellow gold and white gold, into their outfits.

Meanwhile, women opt for white gold pieces with diamonds and colored gemstones, rubies, sapphires and emeralds, or larger pieces with gemstones such as citrines, blue topazes and amethysts. For them, pearls have also been upgraded as an elegant and sophisticated option.

All in all, we can say that the luxury market still has a long way to go and new ways of reinventing itself to offer exclusive experiences ever closer to its customers.

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