It is the transformation of a bank for the new culture of work

The financial entity has started to measure the working atmosphere in the organization in 2014 and in 2018 he became the first public company enter the recognized classification of Great Workplace (GPTW)in which this year it was ranked 15th among organizations with more than a thousand employees. city ​​bank It has also been recognized in other rankings, such as Best Workplaces for Women, financial services and insurance and in Latin America.

To achieve this, he launched various programs. “We have set up conversation spaces for employees. We focused on leaders, training and development tools. We’ve updated our benefits package and transformed our workspaces by driving innovation, collaboration, flexibility and a better experience. We continue to make progress in measuring processes in the people area and we are working with the results of the climate survey, to detect opportunities for improvement,” he explains. Elena CafaldoDeputy General Manager of Organizational Transformation of Banco Ciudad.

Increasingly, agile and flexible environments with new work challenges are demanded. In view of this, the transformation program of city ​​bank It allows people to build their development by working on projects and with healthy leadership, in addition to continuous training. In this sense, the entity created the Nueva project work culture of the City Bank.

“With this project, we are responding to business future. Through an interdisciplinary unit, its pillars have been defined: mobility, flexibility, technology and experience. It has been running since mid-2020, starting with remote work in a pandemic; then a mobile stage, with the incorporation of technology and the hybrid work model, which combines face-to-face and remote work; and finally the remodeling of the Florida Building, designed from the concepts of the project”, explains Cafaldo.

For the implementation of hybrid workthe Bank works with technology that guarantees the same experience in person or remotely, combining three days of home office and two face-to-face sessions per week. It is completed by the Florida Building inaugurated in January 2023, designed on the basis of the concepts of mobility, collaboration and flexibility.

At the same time, the digital race has forced the financial system to transform to respond more quickly to customer needs. This has also had an impact on the hiring, mainly, of IT and data profiles and on the arrival of new roles such as Product Owner, Scrum Master and UX Designer.

“We focused on the customer experience to bring them agile and simple solutions, which is why we developed new channels and implemented agile methodologies and new ways of working with high-performing, empowered and autonomous teams. . For this we have created the first agile circle: ‘Digital Channels’, made up of three permanent cells that work within the framework of Meleewith a dynamic of design thinkingand tools Kanban there Lean startup“explains Cafaldo.

Banco Ciudad has also created recognition programs for its workers that reward individuals and teams that stand out in Client experiencebusiness results, working atmosphere there strategic projects, recognitions that aim to promote a customer-centric culture. It also offers various opportunities for growth.

“Options are offered coaching there Professional development, such as graduate scholarships, coaching, workshops, experiential activities and a training campus with training alternatives every day of the year. Internal searches are promoted to fill vacancies and we have a school for key positions, which accompanies career development in the commercial area,” remarks the Deputy General Manager of Organizational Transformation of Banco Ciudad.

Added to this is the entity’s commitment to equity and the gender equality. “In 2020, the Gender Committee was created to continue working with an inclusive approach and deepen institutional policies of parity and equal opportunity and respect for sexual orientation, identity and expression. Among the initiatives is the Engine program intended for female middle managers which combines a cycle of interviews, training, experience in the field and a mentoring. 33% of participants were promoted to leadership positions. We have also developed a Gender Violence Protocol and we have updated the licenses aimed at raising and caring, to facilitate co-responsibility at home and the balance between family and professional life,” added Elena Cafaldo.

In this line, city ​​bank promotes a model of positive impact leadership among employees and customers based on attributes such as agility, focus on experience, creating a good climate, strategic vision, focus on people development and inclusion .