Facebook reveals the real use that more than 2 billion users give to the social network

The red social Facebook is close to filling 20 years foundation since its inception on the campus of Harvard University in 2004 by Mark Zuckerberg, And throughout the platform’s nearly two-decade history, it has adapted to users’ needs with new functions and features.

According to the Vice President of Facebook, Tom Alisonin conversation with GlobeLiveMediaCurrently the red social It has over 2 billion active users worldwide and each person comes to the platform for different reasons. However, he pointed out that there are two more common uses than the others: log in and find out.

“People keep coming (for Facebook) to communicate with your friends and family, because they want to see what you’re up to. They even do that with the communities of which they are a part because they have groups important and they want to see what’s going on with them,” he said. Alison A GlobeLiveMedia. However, he pointed out that currently it is possible to speak of a second use.

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For the executive of Metadiscovering new content is a way for users to explore either on their mobile phone or on devices desk.

“Some say they’ve just been amusedsome to find out something new, or sometimes it’s just to see what’s going on in the world and we talk about it discoveriesSo we try to help people with that,” he said.

This second form of use that users of Facebook motivated the application to seek to make investments related to the promotion of this experience and make it more comfortable for users.

According Alisonit’s targeted “towards recommendations because there are a lot of people in the world doing interesting things and we want to show what it’s about beyond your network of friends”.

It is for this reason that, for the representative of the company, many conversations are generated between contacts or friends within the platform. “If something interesting is found, it may be shared with another person and a message generated. dialogue. We combine the two needs (connect and discover) so that people feel that Facebook It’s a good place to do them.”

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On another side, Alison also told GlobeLiveMedia that the recommendations generated in Facebook They are not beyond the control of the users, but on the contrary, they can be shaped according to the tastes of the people who consume content within the social network. The Vice President of Meta claimed GlobeLiveMedia that “people should have a sense of control and Facebook He does it in different ways.”

Moreover, he assured that the first method to take control of what people want to see in the platform is the item “Feed“, in which you can see the updates posted by the user’s contacts in chronological order and without filters, so only by entering will users be able to get a glimpse of what their closest friends are doing in the platform.

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Alison also said that people who have an active account on Facebook They will be able to tell the social network algorithm when they want to see more than one post in their photo format, stories oh Reels. “You can hide things, we have options to ‘show more’ or ‘show less’, so you can unhide a story and mark it as something you want to see more or less often. It’s our attempt to get you to tell us when something works for you and when it doesn’t.”