These are the favorite brands of Peruvians.

Favorite summer dessert: the ICES. These products take all the cake and a big chunk of our money at this time of year and in Peru there are three brands that are the most recognized and preferred by Peruvians. As we knew, the sale of ice cream will increase in this summer 2023 campaign due to greater consumption outside the home. D’Onofrio, Yamboly and Artikacompete on a market which already represents more than 800 million soles in annual sales.

For this reason, in the following note we will tell you a little about the history of these three favorite brands of domestic consumers. Each has different entrepreneurs who, with great effort in their early days, serve as an inspiration to everyone.

There are brands that touch people and become national heritage. Something like this is what happens with onofrio ice cream. The particular sound of the bugle, the wheelbarrow and the striking color are part of the hot days in Lima and in the cities of Peru. AT more than 120 years in the Peruvian market and 88% consumer preferencebeing a favorite for its age and variety of flavors.

This advertisement became very popular because it recalled the particular sound of the bugle. VIDEO: Donofrio

Pedro d’Onofrio is the founder and hence the name of this dessert. He arrived with his family in Lima at the end of 1897 with a human-powered wooden cart to deliver ice cream, on which were painted the words “Hokey Pokey” (origin of the Latin words “hocus-pocus”). This was the first cart and the original of everything we see today.

Pachacamilla was the first street they were onthen they moved on to Granados and the intersection of Sanía and Tipuani, in the neighborhood of chacarille (until 1914). Finally, they move into the premises of the quality avenuewhere they remained for many years. From there, a peculiar sound came from a bugle, which announced to people that the ice cream had arrived in their street. Currently, it has an infinite number of ice cream and cream products, and it is common to see a yellow wheelbarrow with its unique sound.

CAS of Helatoniabetter known as Yamboles, It is a very popular ice cream company in the country due to the price and flavor which makes the product appealing to millions of Peruvians. The story behind this success is attributed to dora rodriguezCompany owner.

As a teenager, Dora was threatened by Sendero Luminosa to recruit her. Given this, his father, who died in a terrorist massacre, he sent her to Lima, to an aunt, in order to give her a less violent future. At just 15, she moved to the populous neighborhood of San Juan de Lurigancho to later become a market vendor, a money changer for a time, and then started selling Chantybón ice cream.

He plans to buy new land in Huachipa.
He plans to buy new land in Huachipa.

This enterprising woman was able to position herself as a distributor of this brand that had already disappeared between 1997 and 2005, and forged her own client portfolio. When the opportunity arose to buy the Chantybon factory, he did not hesitate and acquired the facilities of La Victoria for around 180,000 dollars, the savings of his whole life. Years later, this woman purchased 5,000 square meters of land from SJL, expanding into the most popular segment of the country.

Currently, Yámboly aims to enter a new market and there is an effort that supports the expectation, the 50% increase in ice cream production at the San Juan de Lurigancho factory. In addition, he plans to build a new industrial plant in Huachipa of 30 square meters.

In 2018, Yamboly changed its image and presentations.
In 2018, Yamboly changed its image and presentations.

Artikaformerly known as Alaska, is today one of the most representative brands of Peru. Its story begins in the “navel of the world”, Cusco, when four brothers and sisters, Yolanda, Pedro, Francisco and José Mejía, decided to start a business in the city of Quillabamba in 1978. The dessert they knew best to do was ice cream and family, friends and neighbors were shouting to make it.

Still nameless, they participated in fairs in nearby towns, but already in 1992 this hobby of the brothers became Alaska in 1992, the year they decided to move to Arequipa and their sales also took off. Wanting to expand its audience, the brand moved to Huancayo and soon after arrived in Lima.

Four brothers started this activity as a hobby.
Four brothers started this activity as a hobby.

His foray into the capital had only one machine, ten vendors and a small car to get around. Moreover, despite the difficult context (“El Niño” phenomenon of 1997-1998), the price of 0.50 cents of its ice creams and the good taste ended up convincing customers. Now, with more than 40 years on the market, it stands out for its particular flavors.

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