WhatsApp is Owned by Facebook
WhatsApp announced that it will introduce the possibility of sending messages that disappear, a novelty with which the application owned by Facebook raises the stakes to compete with the social network Snapchat.
The messaging service used by more than two billion people around the world said it will allow users to choose to keep the messages they send or have them self-destruct after seven days.
“Today WhatsApp messages often linger on our phones forever. While it’s great to preserve the memories of friends and family, most of what we send doesn’t have to be forever, ” said a blog post. by WhatsApp.
“Our goal is to make conversations on WhatsApp feel as similar to conversations in person as possible, which means they shouldn’t have to stay forever. That’s why we’re excited to introduce the option to use disappearing messages on WhatsApp.” – by WhatsApp
Facebook previously introduced a similar option for its Messenger platform, following in the footsteps of Snapchat, which has a large number of young users.
WhatsApp chose a seven-day window “because we believe that it offers the peace of mind that the conversations are not permanent, and at the same time it remains practical so as not to forget what was being talked about,” the text said.
“The shopping list or store address you received a few days ago will be there for as long as you need it and then it will disappear when you don’t.”
The move comes as Facebook’s top platform is losing ground among younger audiences to rivals like Snapchat and TikTok, even as Instagram, also owned by Facebook, continues to grow in that demographic.
A Piper Jaffay firm’s poll of American teens last month showed that – Snapchat is their favorite social network and that TikTok surpassed Instagram in second place.