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News business Tencent and Nintendo have sold 1 million Switches in China
Just a year after the official launch of the Switch in China, Bloomberg is taking stock of console sales in this market dominated by online games on mobile and PC. Nintendo’s machine has already overtaken its competitors.
Updated by Tiraxa, January 14, 2021 at 9:51:18 AM
Tencent confirms having sold 1 million Nintendo Switch in the territory since its launch on December 10, 2019. The official partner of the Japanese giant believes that this is “a good start”, and that the games released on the console hybrid were “well received by the market”.
Note, however, that this official report does not include that of the gray market and imported Switch, a more advantageous system when we know that only 13 games have been approved by the Chinese government for the official version. And the popular The Legend of Zelda: Breath of the Wild and Animal Crossing: New Horizons are not among them.
By the end of 2020, a total of 3,95 millions de Switch will have been sold in China according to forecasts by the research firm Niko Partners, against 3.52 million PS4 and 1.24 million Xbox One. In 2020 alone, 1.3 million Switch has passed, counting the copies officially distributed by Tencent and those sold on the gray market (import, especially via Hong Kong), which is almost double the combined sales of PS4. and Xbox One over the same period.
In 2000, the Chinese government had as a reminder banned any foreign company from selling consoles in China. This ban was lifted in 2014 with the release of the Xbox One, then the PS4 in 2015. To distribute their consoles, manufacturers must ally themselves with a local partner, such as Tencent for Nintendo. Games must also go through a strict certification process before they can be marketed. Thus, titles like The Legend of Zelda: Breath of the Wild and Animal Crossing: New Horizons are not yet officially available, forcing Chinese players to resort to importing.
Among the main Switch games approved for the moment is New Super Mario Bros. U Deluxe, Mario Kart 8 Deluxe, Super Mario Odyssey and Ring Fit Adventure. The latter is cited as one of the biggest contributors to console sales in 2020. “Compared to Microsoft and Sony, Nintendo has the best chance of capturing the Chinese market because its characters and licenses are already known to Chinese consumers”, judge Hideki Yasuda, analyst for Ace Research Institute
Sources : Bloomberg and Niko Partners
By Clementoss, Writing globelivemedia.com
Brent Dubin, known as the Gaming Giant among Globe Live Media staff, is the chief Gaming Reporter for Globe Live Media. Having attended all the major events of Gaming around the World, he is sure to give you exactly the update related to gaming World you are looking for.