- How does ad blocker affect YouTube videos?
- Disable ad blocker for YouTube videos
- Benefits of YouTube Premium for ad-free experience
- What are ad blockers and how do they work?
- YouTube’s new policy for fan accounts
YouTube
Video viewing may be permanently affected
YouTube is warning users who use ad blockers in their browser to disable them, since this type of tool causes a negative impact to content creators because they stop having advertising revenue.
A warning is appearing on the screen of those who have blockers, that failure to remove the extension will result in a penalty to the account, affecting the viewing of more content.
“The video player will be blocked after three videos. We have detected that you are using an ad blocker and the player will remain blocked until you disable it,” is the message that certain users are seeing.
This decision is being implemented in a staggered manner and not everyone with a blocker is being affected, so it has been Reddit users who have made known the notice written in English.
To invite people to continue enjoying the application and not have to see advertising, YouTube adds in the message that it is possible to remove ads by paying the Premium version and that content creators also generate profits through subscriptions.
In addition, the platform assures that allowing advertising in videos makes the application “free to use for billions of users around the world”.
This is another measure that Google’s app has taken to improve its publishing model, as it recently reported that they are planning to extend the time in which you can skip an ad or include advertising when people pause a content.
What is an ad blocker
These programs, also known as adblockers, are extensions that are installed in web browsers to prevent the display of advertising on web pages.
In this way, the user does not see banners, pop-ups and any type of advertisement that is not part of the specific content of the site, which sometimes hinders navigation or slows down the opening of pages.
Blockers can be customized to work on certain sites or to limit the display of certain types of advertising or topics that people do not want to see.
The use of these extensions has grown exponentially, to the point that currently 35.7% of Internet users have one installed in their browser, according to a survey by We Are Social, which also found that adults between 25 and 34 are the ones who use them the most.
The main reason they choose to install them is because there are too many of them during their browsing time (60.2% of cases), the second reason is because advertising appears in the middle of the page (55.3%) and thirdly as a security practice (41.6%).
Although the installation of adblockers avoids all these situations, it also generates a loss of money for the pages, which monetize a large part of their content through advertising and need those who enter their sites to see and interact with them.
YouTube makes changes to fan channels
The video platform has implemented a new policy that requires users running fan accounts to clarify in their channel name or identifier that they do not officially represent the company or artist associated with their account, 9to5Google reported.
This impersonation policy will go into effect on August 21, 2023. Previously, the app did not have specific rules for fan accounts, simply stating that channels impersonating others were not allowed.
Now, however, fan accounts will have to make clear their lack of affiliation to avoid the risk of account or channel deletion. YouTube has emphasized that content pretending to be from another person or channel is not allowed on the platform.
The change is intended to protect creators from impersonation and help viewers better identify content from fan channels.