Amazon has successfully launched into the video game market, buying the Twitch platform, launching its own development studio.
Video games are also very popular. After launching on Android, Amazon GameOn is coming to iOS.
The video game industry has changed enormously in recent years. In addition to the game itself, it is a whole ancillary market which is growing at the same time as the number of players in the world is increasing, and in particular that of video dedicated to video games. Amazon got it right by buying Twitch. The American giant is launching its GameOn mobile application on iOS today.
Amazon lance GameOn sur iOS
The Twitch platform, owned by Amazon since August 2014, focuses on PC video gaming, with games often being streamed live for extended periods of time. Mobile video games are extremely popular in recent times. It is probably for this reason that Amazon has decided to launch GameOn, a new mobile application, a new social platform for sharing short clips of gaming sessions.
so that iOS players in turn share their gaming sessions
Unlike Twitch which, as we said, is more reserved for long videos, GameOn was designed and designed for shorter gaming sessions, with each clip being between 30 seconds and 5 minutes long. The focus will also be on mobile games that can be found in the Apple App Store so that iOS players can download these games later if they feel like it.
There is also no question of live broadcasting. The players record their sessions, by the means of their choice, edit them as they wish, then send them to GameOn, or to any other platform for that matter if they wish. In a way, GameOn would almost compete with a platform like YouTube which also offers dedicated features for gaming sessions, but YouTube is much more generic and goes far beyond video games. Players who would like to stay in a strict closed environment might be interested in GameOn.
GameOn had previously launched on Android at the end of 2020. iOS gamers who may have felt like they’ve been left out can now download it from the App Store.