Last weekend Fernando Verdasco visited the courts of the Abama Tennis Academy to play the Tenerife Challenger, a tournament on the ATP Challenger circuit, with category 80, in which the Madrid player fell in the semifinals against the Dutchman Tallon Griekspoory.

The least was the result. Far from his best sporting moment, Fernando Verdasco and Feliciano López, the other Spanish claim to the tournament, attended with their respective families as guests of honor of the tournament, organized by his friend, the Canarian tennis player David Marrero.

A weekend of the most familiar for two tennis players who are aiming for the ever closer end of their sporting careers.

This situation contrasts with the stability that lives with Ana Boyer. In 2013 they fell in love and in 2016 Isabel Preysler’s daughter decided to leave everything (her position at the Bain & Co consultancy) and follow her then boyfriend around the world.

They sealed their marriage in 2017 on the paradisiacal island of Mustique and they went to live in Doha, Qatar. Now they have returned to Spain and did not hesitate to spend the confinement in the house of Isabel Preysler in Puerta de Hierro.

The new Verdasco employment window will undoubtedly change the couple’s residence. But let’s go in parts.

Davis Cup Director

That future will begin on November 25 when the tennis player makes his debut as sports director of the Davis Cup, the tournament organized by footballer Gerard Piqué through his company Kosmos.

The tennis player begins a new life cycle, this time in the offices, hired by his friend Piqué to launch the most ambitious edition of the Davis Cup.

«It makes me special illusion join the Kosmos team for this edition of the Davis Cup Finals and play the role of tournament director for the first time. It will be an honor for me to contribute my experience and work with the entire team so that players, federations and fans have a great experience and take great memories of the tournament and the city of Madrid.» Stated the tennis player when his appointment was announced.

Verdasco assumes the controls of the tournament in substitution of Albert Costa, who leaves the direction for personal reasons. The tennis player, who blows out the candles of his 38 years next Monday, you will have to face a great challenge outside the tennis courts.

The FC Barcelona player Gerard Piqué.

The FC Barcelona player Gerard Piqué.

Davis Cup returns after a year marked by Covid-19. The Madrilenian will be in charge of making all the machinery of the tournament work in a competition that opens a multi-venue model (Madrid, Innsbruck and Turin) and in which he will have to attend to the players from the eighteen countries that participate.

He is not new to these tasks. Qatari citizen, since he moved to the emirate in 2016 with his wife Ana Boyer, the tennis player has worked there as a representative and image of the Qatar Tennis Federation.

A position that has allowed him to reside in the country and that has also brought him huge economic benefits.

In addition to presiding over the tournament in the company of Gerard Piqué, Fernando Verdasco will cheer Carreño, Bautista, Alcaraz, Granollers and Feliciano, the Spanish Davis team, from the box, which will try to revalidate the title won in 2019.

The Spanish will face off against a sporting challenge that has become at the same time a great corporate business.

The Davis Cup generates economically more than 50 million euros, with more than 100,000 visitors in the three venues where it takes place and a television impact with an estimated audience of ten million viewers, from 176 different countries.

Verdasco faces another great challenge: to get the tracks of the Magic Box to be filled without the incentive of Reef Nadal, which is out due to a knee injury, the main claim of the Spanish team in the top tennis team competition worldwide.

Red numbers

Despite his lack of experience in law firms, Fernando Verdasco is not a neophyte in business. The tennis player has managed to manage the 16 million euros of accumulated earnings throughout his professional career on the courts.

To do this, he created Ferek Imagen in 2004, the company through which he manages his commercial rights and also exploits his image rights.

The company, in which Fernando is listed as administrator, has been owned since 2014 by his father, Jose Manuel, and his sister, Sara Verdasco. Since January 2019 he has been empowered by his sister.

The company, always in green numbers, has suffered the ups and downs of the crisis due to the pandemic. From being a company with enviable health, its figures reflect a loss of solvency with respect to the last financial year.

According to its recently filed accounts in the commercial register, Ferek Imagen has suffered losses in the last year of 415,000 euros. After registering record assets of almost 3.5 million in 2019, in 2020 their numbers fell 50 percent to 1.8 million euros.

A situation that largely has to do with the high debt that the company has to face in the next two years. A debt of close to 1.3 million euros for different investments, including those contracted with credit institutions (702,000 euros).

Fernando Verdasco

Fernando Verdasco

Along with high debt, another key to the balance sheet is the loss of income and the almost dramatic drop in business volume, in this case from 95,000 to 53,000 euros.

A separate chapter also deserves the high debt that it has pending collection from its debtors, close to 120,000 euros. Verdasco faces its future with a firm step and if something fails, there is always Ana Boyer, who is always well received by the brands.

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