The actress loves the presentation of Durán Joyeros’ latest campaign, an ode to Italian ‘dolce vita’ that inspires sharing
Craftsmanship, tradition and an exquisite alliance result in the Italian Jewelry campaign with Durán Joyeros . An initiative that is accompanied by a collection of exclusive pieces where craftsmanship meets current trends through rings, earrings … and pendants in which we find from more minimalist designs to others full of color that take as a reference the unforgettable dolce vita. To get to know them up close, Madrid hosted an exquisite party in the gardens of the Amboage Palace, the headquarters of the Italian Embassy in Spain (and residence of its ambassador) which is located in the heart of the Salamanca neighborhood next to the so-called ‘mile of gold’. An evening that had the actress Miriam Giovanelli as godmother., who became a mom for the second time last January .
The unforgettable actress protagonist of Velvet – and who we also saw playing Ciccolina in the successful series La Veneno – was one of the lucky ones who wore some of the creations of the new campaign by Durán Joyeros, a label with more than 130 years of history. showed that ‘less is more’ with her look and that with very well selected jewels a look can be sublime. Specifically, for such an important evening in which a model parade was enjoyed to learn about these novelties in jewelry , Miriam Giovanelli wore a wool blazer from The Kooples that she wore over a black Dsquared2 minidress and combined with shoes in the tone of Aquazzura . In addition to being very elegant and youthful, I was thrilled at her prominent role this evening. “Last night I had the honor of sponsoring a very special event: the appointment of Durán Joyeros as ambassador of Italian jewelry in Spain . Thank you Durán family for the invitation ”, he shared with all his followers.
On this exclusive night and as if marking an improvised dress code , Miriam Giovanelli was not the only one who knew how to hit a total look in black , which gave even more weight to her jewelery pieces, thus demonstrating that a well-chosen jewel is enough to dazzle . Following his example, this evening we also had the actresses Paloma Boyd , with a velvet minidress and strappy sandals; Andrea Guasch , with a midi design and leather boots; or Elena Rivera , with a tuxedo-inspired jumpsuit. But ‘to taste the colors’, there were elections that made a difference like that of Teresa Riott , very famous after playing Nerea in the hit Netflix title Valeria. She preferred to shine to the fullest with a dress completely made with silver paillettes , with long sleeves, a crew neck and a ruffle hem. She combined it with some original sandals with links on the instep.
Share, enjoy, love, celebrate
The new alliance of Durán Joyeros is encompassed under a very significant motto: ‘Share, enjoy, love, celebrate’ . Three verbs that encourage the union in this campaign, among whose models we see the Spanish Bárbara García; and that they introduce these new jewels, which are possible after an initiative of the Italian government through the Italian Agency for Foreign Trade. During the night, in which under a marquee adorned with millions of light bulbs that created a magical atmosphere , 90 guests were gatheredunder an exhaustive anti-COVID control, the presence of the Italian ambassador to Spain, Riccardo Guariglia, was the host; the director of the ICE office in Madrid, Cecilia Oliva; the president of Federorafi (Italian federation that brings together Italian producers in the jewelery sector), Claudia Piaserico; or the director of the Durán group, Juan Miguel Albarracín Durán.