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In 2021, ViacomCBS will soon relaunch its CBS All Access streaming service as Paramount + to better reflect the expansion of its content lineup following the 2019 merger of Viacom and CBS. It was announced that it would be branded. On January 19, the company announced that it had set the launch date for Paramount + in the United States on March 4, 2021. It also announced the launch dates for other international markets, including Latin America, Canada and the Nordic countries.
The service will begin on March 4, 2021 in the Latin American market and will be rebranded from CBS All Access to Paramount + in Canada at the same time. However, Canada will not expand its lineup until the latter half of 2021. The service will start on March 25 in the Nordic region, and then in Australia in “mid-2021”.
Viacom CBS has been an extension of CBS All Access since early 2020, and the new streaming service is currently being streamed on CBS All Access, including multiple Star Trek series and The Good Wife. Will be able to stream the company’s well-known series and large-scale collections, including an increasing collection of original content such as the spin-off of The Good Fight. Was.
The new service will also continue to broadcast sports league games such as the NFL, NCAA and PGA, and live stream news from CBSN and local stations.
In 2020, Viacom CBS will release new services such as the original limited series “The Offer”, which depicts the production process of “The Godfather”, and the CIA spy drama “Lioness” produced by Taylor Sheridan. He also announced other original works planned for this purpose. In addition, a true story criminal documentary “The Real Criminal” based on the remake version of VH1’s “Behind the Music” focused on the past 40 years and the fiction hit program “Criminal Minds (Criminal Minds FBI Behavior Analysis Division)”. It also includes a revival of “Minds” and BET’s “The Game”.
Children’s programs will also be expanded, including the new children’s original series “Kamp Koral,” which is derived from Nickelodeon’s “Spongebob Squarepants.” And the movie “The Spongebob Movie: Sponge on the Run” will also be distributed through a video-on-demand subscription.
Prior to a complete rebranding, CBS All Access will incorporate content from Viacom CBS-owned brands such as BET, CBS, Comedy Central, MTV, Nickelodeon and Paramount Pictures to enable viewing of over 30,000 episodes and movies. The lineup had already been expanded to the goal.
ViacomCBS plans to make Paramount + an independent destination, but it also licenses content to other streaming services. In its first year as a newly integrated company in 2020, Viacom CBS has Comcast, Dish, Verizon (Verizon, TechCrunch’s parent company), Nextstar, Meredith, It has signed contract broadcasting contracts with Cox and Sinclair, and has signed a contract with YouTube TV and Hulu regarding incremental revenue. YouTube TV and Hulu have added more than six ViacomCBS-owned channels to their lineups, resulting in higher prices.
Since Paramount + is built on CBS All Access’s existing technology platform, it will be available on the same platform (TV, web, mobile) as its predecessor from day one.
Currently, CBS All Access is estimated to have about 8 million subscribers, far less than new rivals such as Disney + (more than 73 million) and HBO Max (12.6 million “active users”).