Google will not allow political ads before the inauguration of new US president

Por Elizabeth Culliford

Jan 13 (Reuters) – Alphabet Inc’s Google will not allow political ads on all of its platforms until at least Jan.21, following the events of last week’s violence on the U.S. Capitol, according to an email to the advertisers seen by Reuters.

The email claims the move was taken “after the unprecedented events of last week and before the next presidential inauguration” that will take place on January 20.

In a statement, Google said it will “temporarily stop all political ads, as well as any ads that refer to the impeachment (of President Donald Trump), the inauguration or the protests on Capitol Hill.”

The measure, which goes into effect on Thursday, will make no exceptions for news organizations or merchants that run ads.

Google lifted a temporary ban on election-related ads on December 10, which took effect after the polls closed in the November presidential election and sought to curb misinformation and other abuses on its platforms.

Facebook Inc also stopped political ads after the November elections and only briefly unfreeze ads about the Georgia Senate elections earlier this month.

(Reporting by Elizabeth Culliford in New York and Eva Mathews in Bengaluru. Edited in Spanish by Javier Leira)

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