Nintendo said it currently has no plans to lower hardware or software prices for the Switch, to help it maintain momentum.
There nintendo switch won’t suffer no price reduction just like your software, in order to continue the momentum. It is essentially the declaration of the Nintendo CEO Shuntaro Furukawa. He announced this week that the Switch shipments reached over 122 million units in December 2022a feat surpassed by the Nintendo DS (154.02 million) and Sony’s PlayStation 2 (155 million).
However, Nintendo now expects Switch hardware sales to decline to 18 million (against 23 million units a year earlier and 28.8 million the previous year). As Switch prepares to enter its seventh year, during the presentation of financial results, the investors asked what the company’s vision is for the console’s future lifecycleShuntaro Furukawa, UN admitted that it would be difficult to continue selling the console at previous levelsbut that price reductions are not a solution you are currently considering.
“We believe that we are now entering uncharted territory in the dedicated games console industry. In this environment, it will not be easy to sell hardware at the same rate as before” declared.
He added that his new challenge will therefore be convince consumers who are considering new purchasesreplacement purchases or additional purchases of grab the nintendo switch.
New sales driven by historical franchises.
Developing the Nintendo Switch Foundation
While the company has yet to announce a successor to the Switchthe president said that Nintendo was aiming for agrow the console’s user base by continuing to support it with new and classic games. It is based on the fact that attractive titles should encourage other audiences to buy the console. he quoted The Legend of Zelda: Tears of the Kingdomsequel to the popular Switch launch title, which is expected to leave in may. Among others upcoming titleswe will have the right to Pikmin 4, Advance Wars 1+2: Reboot CampYes Origins of Bayonetta: Cherry and the Lost Demon.
Virtual Console is coming to Switch with Gameboy and DS games.
Support Virtual Console
Nintendo could also choose togrow your virtual console service bringing more classic game libraries from previous consoles to Switch. Shuntaro Furukawa wanted to reassure investors:
“Therefore, it is essential to showcase the appeal of Nintendo Switch through future software proposals for customers considering new hardware, replacement hardware or additional hardware.”
nintendo already said that a a significant number of households have more than one Switch console. In its fiscal year ending March 2021, about 20% (5.8 million) of the 28.8 million Switch consoles sold were purchased by households that already owned one. The president believes that when it comes to Nintendo Switch, the company has done everything possible to maintain both the value and price of hardware and software in its long-term business strategy.
However, Nintendo lower your sales targets for the current fiscal year. In the field of software, pokemon only sold 20 million copies in six weeks. The company has counted 994 million Switch games shipped since the console launched in 2017, putting the Nintendo Switch ahead of all other branded machines (the DS is closest at 948.7 million).