Free video game used as a promotional tool, Twerk Hero is the latest link between the rap scene and the video game sector, which continues to multiply collaborations. After the in-game concerts, will the production of mini-games become a new strategy for highlighting musical tracks?
Across four levels, Twerk Hero challenges you to move rapper Lil Nas X’s butt to the beat of his new track MONTERO (Call Me By Your Name). Each set reproduces a scene from the clip, broadcast a few days earlier and already accumulating more than 105 million views.
The mini production visibly developed with Unity is served by Roni Games, creators of a first version of the game on mobile without the artist, who also works on Office Madness Tycoon, a business simulator. The game, with admittedly limited gameplay, is accessible free of charge at this address, and could perfectly give the idea of producing other creations of the same type.
Not entirely unknown in the video game industry, Lil Nas X had already set foot on the Roblox stage in 2020 to give a ten-minute concert watched by around 33 million players.
A collaboration similar to that between Travis Scott and Fortnite on the occasion of the release of his latest single. While many artists are used to making historical appearances in games like Snoop Dogg in True Crime: Streets of LA, 50 Cent in his title 50 Cent: Bulletproof, Wu-Tang: Shaolin Style, or a slew of others in Def Jam games, the creation of games as pure promotional tools is still infrequent to be highlighted. In recent years, we can cite Shady Wars, a freemium mobile game released in 2017 and resulting from a partnership between Eminem and Music Powered Games; the goal is simply to collect lyrics to his songs while destroying the multiple enemies who shoot you constantly.
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