Amber, the largest independent game development company in Romania with offices around the world, announces the appointment of Andrea Enache as Chief Revenue Officer and Vlad Popovici as Chief Marketing Officer. Both will lead the specific activities of each function in Amber’s eight studios: Bucharest, Botoșani, San Francisco, Los Angeles, Guadalajara, Montreal, Warsaw and Kyiv.

With 22 years of experience in the video game industry, Andreea Enache has developed and implemented growth strategies for some of the biggest brands in the industry including Marvel Entertainment, Sony Picture Digital, Sony Online Entertainment, Namco and Konami. She has held leadership positions at numerous companies, including Senior Vice President of Games and Digital Divisions at Marvel Entertainment, where under her leadership the company released iconic games such as Marvel’s Avengers Alliance, LEGO Marvel Super Heroes and War of Heroes. Additionally, Andreea has led negotiations for numerous strategic digital partnerships with Netflix, YouTube, Amazon, iTunes, Sony PlayStation, Microsoft, and Hulu. Andreea will continue her advisory role on the advisory board of Secret Dimension, a California-based video game developer.

“I’ve developed a relationship with Amber over the past 8 years, and the time has finally come for me to join the team. I can’t express how thrilled I am to join this community of crafters for having a positive impact on the gaming industry as a whole. Together, we will continue to innovate and expand our footprint by consciously advancing the science of art and gaming,” said Andreea Enache, CRO at Amber.

New recruits at Amber Studio Andreea will oversee business development strategy and vision, leading a multidisciplinary global team of sales and marketing professionals. His primary responsibilities in the new role include all revenue-related functions such as sales, marketing, account management, pricing and revenue operations.

Vlad Popovici joins Amber after more than 10 years as CEO of Kubis, a full-service online marketing agency. Prior to Kubis, Vlad served as Chief Digital Officer at major advertising agencies, such as Saatchi & Saatchi and Graffiti BBDO.

Vlad’s responsibilities will be split between several areas, but two in primary focus: Corporate Marketing, overseeing all marketing operations for the company, and Development of Vertical Marketing Services, a new line of business that enhances current business capabilities.

“After more than 25 years of experience in technology and advertising, I am delighted to join the management team of Amber and the gaming industry. The company has an incredible pool of talented artisans , an inspiring mission, a scalable business model and shows great potential for a massive total addressable market. Together with Andreea and our teams, we will ensure we take the right approach to take Amber to even greater heights, which will is his place.”
1675854662 108 New recruits at Amber Studio“The addition of Andrea Enache and Vlad Popovici to Amber’s leadership team represents an important step for the company, with the aim of accelerating the growth of the business in the years to come,” said said Mihai Pohonțu, president of Amber.

In 2021, Amber posted record revenue of $30 million, an increase of 56% over the previous year. Approximately 70% of revenue was generated from game development projects, while the rest came from development support services, including quality assurance, customer support, and localization. The company works with global brands such as Amazon, Disney, NBC Universal, Paradox Interactive, Rovio, That Game Company, N3twork and others.

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