If you’ve been following video game news at all in recent months, you haven’t been able to miss a phenomenon: Genshin Impact. Coming out of a little nowhere, the title signed miHoYo was a real wave among the players and as much to say that the last inventory of fixtures of the game proves it.
Genshin Impact
Recently Genshin Impact has been talked about again, since he was blowing out his very first candle. Unfortunately, the event was not particularly festive, since players had little taste of the fact that the anniversary was rather timidly celebrated by the developers.
Virtual currency
In the very lucrative world of Gacha, based on random in-game rewards exchanged for virtual currency, it is customary for birthdays to be celebrated with the awarding of numerous prizes. This was not the case for miHoYo and users denigrated the relatively low value of the gifts offered by the developer on this occasion., which provoked, as is often the case in video games, a wave of review bombing, rocking the rating of the game, hitherto very popular, to 2.8 / 5 on Google Play.
Free-to-play and wallet
And it must be recognized that players who like a free-to-play game tend to spend money on it regularly, and that in the end, the amount invested often greatly exceeds that of buying an AAA. The “free” rewards are therefore perceived as “legitimate” by the players and to tell the truth, the recent analyzes of Sensor Tower, specialized in the analysis of data, prove that yes, the players put their hand in the wallet.
Thus, for its first year of operation, Genshin Impact generated $ 2 billion for Google Play and AppStore alone, the revenues generated by other platforms are not counted here.. This puts him directly in 3rd position, ahead, to 4th place with $ 1.4 billion, and Roblox, 5th, with an equivalent sum. Genshin Impact will therefore now seek the first two steps of the podium on their land, currently dominated by Honor of Kings from Tecent (2.9 billion) and PUBG mobile version, 2.8 billion).
Sensor Tower recalls that miHoYo’s game offered itself the luxury of being one of the most lucrative mobile launches, since it only took 6 months to reach its first billion, where the surge of Pokémon Go had reached the same symbolic level after ten months. Note that the Chinese market generated the most revenue, with $ 577 million for the Middle Kingdom alone. Insofar as these figures, very impressive do not include those garnered by the console or PC versions, as much to say that Genshin Impact today has a more than comfortable cash flow, knowing that it is regularly displayed in the dles ranking. Most played free-to-play on some platforms. In-game purchases have once again proven their economic viability in a free-to-play model.
The game is therefore doing particularly well and if it certainly benefited from a release during a pandemic and its format was therefore ideal at the time of its marketing, the qualities of the game are not to be proven, as evidenced by the 15th. / 20 that we have assigned to it in our columns. The future could therefore be quite bright for the game, which should quickly make you forget this anniversary episode with the various content that should fuel its coming months.