Only a few days ago, the directors of Codemasters approved the proposed takeover by Electronic Arts. Today, this buyout amounting to $ 1.2 billion is now recorded, which means that the developer specializing in racing games is now a full-fledged studio of the American giant. An opportunity that the publisher did not fail to seize to tell us about the future of its new acquisition.
It is through his quarterly financial report in which Electronic Arts shares a particularly high turnover (a figure amounting to 1.38 billion euros for 173 million euros in net profit) that the American publisher evokes the future of Codemasters, the developer at which we owe in particular DiRT 5, DiRT Rally 2.0, GRID or F1 2020. And not surprisingly, with this new takeover, EA intends to become the “world leader in racing entertainment” by offering motorized experiences on an annual basis. To do this, the publisher holding flagship licenses such as Need For Speed and Burnout, specifies that the British developer will be able to benefit from its teams, but also from its various technologies. Electronic Arts also specifies that the objective with this new collaboration is to reach a wider audience.
Now, it remains to be seen what will be the licenses that will take center stage over the next few months. For this, Electronic Arts already seems to have some ideas and shares in pictures all the franchises in its possession. On the menu, of course, we find Need for Speed as well as Burnout, but also Project CARS, GRID, DiRT, DiRT Rally, F1 and WRC.