Launched in 2014, the Assetto Corsa license quickly established itself in the automotive simulation landscape with two titles. Today, the studio takes stock and presents its esports projects.
For starters, Kunos Simulazioni and Digital Bros. announce the Assetto Corsa franchise had generated 100 million euros in turnover, all platforms combined. An impressive amount, especially since it’s more of a kind of niche. First released on PC, Assetto Corsa then joined the PS4 and Xbox One. In 2020, a second game, called Assetto Corsa Competizione, came out on consoles and was just as well received.
This last will be ported to PS5 and Xbox Series in 2021, allowing the franchise to register for the long term and on next-gen. This upcoming release is not only there to reach a public level, since Kunos says he wants to develop his ambitions in eSports. To support this ambition, Kunos has recruited Valerio Piersanti, who previously worked at Ferrari. He now holds the position of Vice President of Licensing and Partnerships for Kunos-Simulazioni for Assetto Corsa, and says:
I am delighted to take on this challenge and join the organization of the Digital Bros. I want to express my gratitude, in particular to the Galante brothers, for the trust they have placed in me. Assetto Corsa is a brand that I have had the privilege of following with Marco Massarutto from its beginnings, until the collaboration set up with Ferrari. Now, the objective is to fully exploit the potential it has always shown, and to consolidate its positioning and its partnerships in a rapidly changing context.
During the spring, Kunos will organize SRO E-Sport GT Series in partnership with SRO Motorsports. This entity brings together several titled pilots, and the competition will bring F1 drivers, among whom we find the Monegasque Charles Leclerc.