The process of the rise to the Hollywood star system is now defined by what we could call the ” instinct for style ” of the individual actors. Remember when up and coming stars started their careers with a mediocre look, and the show machine made them more and more original as their success grew?

Now this process, also thanks to social media and media coverage of events and private life in real time, has become a refined symphony in which the actors are no longer a blank slate on which a certain type of stylist character is built from scratch. and fashion brands, but subjects who immediately have a precise vision of expressing their personality, from the cinema to the red carpet. And they convince fashion houses and followers. A striking example is the cast of the TV series Euphoria.

Thus, the personalities of the show make themselves known immediately for their unique sense of style and for being able to represent and “dress” the symbols of the time.

The matchless case of the Euphoria cast

A striking example of this paradigm shift is that of the cast of the TV series Euphoria , broadcast in Italy on Sky and Now. From 2019, the release date, the series has become synonymous with everything hip in terms of style and beauty.

The actors of Euphoria , all of the generation z , have captured the attention of the fashion greats, conquering collaborations, campaigns and even becoming ambassadors for some brands. Ready for the cover life, immediately strong on social media, the performers have been able to dodge the competition that is created in the acting groups of the TV series, each working on a world of parallel style but at the same time different from the other members of the cast.

The devil is in the details: so with eye liner, nail art and outfits that anticipate the seasons, Zendaya and the rest of the cast have built an island of fashion inside the TV that the whole world of entertainment will have to watch from now on. forward when creating a series.

Zendaya and the cast of ‘Euphoria’, models and fashion week ambassadors

Coming from fashion can be an advantage to know its dynamics and to anticipate trends: Zendaya (Rue) and Hunter Schafer (Jules), among the protagonists of Euphoria , are also models and respectively ambassadors of Valentino and Prada . In particular, the golden girl Zendaya is also the testimonial of Bulgari and Lancôme jewels.

The rest of the cast also got busy between fashion and beauty . In the field of make-up, Alexa Demie (Maddy) and Barbie Ferreira (Kat) are testimonials for MAC and Yves Saint Laurent Beauty respectively. As for lingerie and panties, Sydney Sweeney (Cassie) and Dominic Fike (Elliot) posed for Savage X Fenty and Calvin Klein respectively.

Jacob Elordi (Nate) is the testimonial of the Boss perfume and was in the front row at the Bottega Veneta fashion show at the recent Milan Fashion Week , carrying one of the leather bags over the shoulder that from a feminine accessory have also become masculine and genderless . Finally, the most loved couple of the second season, the “Fexi”, Maude Apatow (Lexi) and Angus Cloud (Fezco), are testimonials of Ami and Polo Ralph Lauren respectively.

The work of the costume designer of ‘Euphoria’ together with the actors

The level of style and knowing how to identify the new that advances could not have been so high if not with the contribution of the personalities of the actors within Euphoria .

Heidi Bivens, the costume designer of the series, not only collaborated with stylists like Jeremy Scott for Cassie’s dresses and Marc Jacobs for Maddy’s, but she created exclusive pieces together with the actresses, such as outfits for the party of new year with Hunter Schafer and Alexa Demie.

Being a successful ambassador is not just a question of style

Euphoria ‘s style is not just about clothes and make-up. What makes Zendaya & co. so special is also the fact that they are actors who represent contemporaneity and the values ​​of gen z . In doing so, they rejuvenate both society and the Hollywood institution.

Zendaya herself, despite being a supermodel , also brings to her female actress figure an authentic and non-complacent naturalness, a sincere sense of humor and the ability to play down even the most boring red carpet despite the divine appearance, without seeming forced. .

Hunter Schafer , who was already showing before joining the Euphoria cast , is an LGBTQ + rights activist . In 2017, due to her commitment, Teen Vogue included her in its “21 under 21” list. Schafer has been able to become an actress who symbolizes gender identity , and as a trans girl she often talked about her transition process, which many of her fans identified with, during which she learned a lot online and following the stories. kindreds of other people.

Alexa Demie is the vamp of the group that in the second season leaves the cheerleader tones to become darker. The visionary photographer Petra Collins chose her for a luxurious book called Fairy Tales , or “fairy tales”, which portrays Alexa Demie in hallucinatory transpositions of the characters of children’s stories, in an aesthetic that blends the filters of social media with shades disturbing. Chloe Cherry, former sex worker in the world of porn and new entry of Euphoria , recently showed, after New York and London, at the Milan Fashion Week for GCDS and Blumarine.

Fashion enters a cross media panorama

Turning around Zendaya , of course, can be a way to get noticed more easily in the fashion scene. Tom Holland , in fact, Zendaya’s boyfriend (they made it official in 2021, when rumors about a story were already there since 2017), next to her he made his red carpets even more elegant, as more recently on that of Spider-Man : No Way Home , the last chapter of the series that has seen them both protagonists.

The English actor, back in the cinema with the film based on the video game Uncharted together with Mark Wahlberg and Antonio Banderas, was immediately “caught” by Prada , which made him the protagonist of its men’s campaigns.

Zoe Kravitz and Jared Leto, transformists and style wizards

When it comes to actors who bring a guarantee of style to movies, one immediately thinks of Zoe Kravitz and Jared Leto . The first, already kissed by the rock charm as the daughter of Lenny Kravitz, even before achieving success in cinema and TV series was very popular with photographers with her street looks that alternated between the perfect grunge New Yorker and boho chic, going from long almost shaved head braids, changing into red carpet diva if necessary. This versatile but mysterious charm is the business card with which Zoe Kravitz is also conquering the promotion tour of The Batman , wearing seductive and dark clothes like a real Catwoman by Saint Laurent by Antony Vaccarello.

Jared Leto can be considered somewhat the millennial predecessor of bringing style to the cinema: since winning the Oscar in 2013 at the Dallas Buyers Club , he has never left the fashion world. First testimonial for Gucci fragrances , she is now an ambassador for the brand creatively led by Alessandro Michele, for whom she also took part in the Love Parade fashion show and campaign , which celebrates the brightest stars of the show, from Miley Cyrus to Snoop Dogg.

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