Taylor Swift has done it again. Her latest album, The Life of a Showgirl, just became Spotify’s most-streamed album in a single day for 2025. The 12-track, 41-minute record also dominates Apple Music, claiming nine of the top ten spots. The song The Fate of Ophelia is a standout, landing among Amazon Music’s top ten tracks.
On YouTube, every song from the album has crossed the million-view mark, with The Fate of Ophelia, The Life of a Showgirl, and Opalite leading the pack. Swift’s YouTube channel also links to exclusive merchandise tied to the album, fueling fan excitement.
This time, Swift teamed up with pop hitmaker Max Martin, known for Britney Spears’ …Baby One More Time and Swift’s own 1989. She moved away from her usual collaborator Jack Antonoff, giving the album a fresh pop vibe. Spotify celebrated the release with a listening party, and fans snapped up a limited-edition pink and yellow vinyl at Target, a collector’s gem.
Swift’s success isn’t just digital. Her The Tortured Poets Department, released in April 2024, was Spotify’s most-streamed album in a day last year and sold 23,000 cassette copies by June 2024, making it the year’s top cassette. CDs (1.1 million) and vinyls (988,000) sold even more, while the single Fortnight with Post Malone racked up 482 million Spotify streams. Her online store shows two of three cassette albums sold out, proving nostalgia still has a place.
A New York pop-up shop for The Life of a Showgirl merchandise strengthens her bond with fans. With a $2.1 billion fortune, per Bloomberg, built on music, tours, and merch, Swift’s The Eras Tour remains the highest-grossing concert tour ever. Her ability to rule streaming, physical sales, and fan loyalty across generations keeps her unstoppable.