Not only was it the number one tour worldwide and in the U.S., but it also grossed a whopping $1.04 billion with 4.35 million tickets sold across 60 dates.
LOS ANGELES – Taylor Swift’s Eras Tour is the first concert tour to cross the $1 billion mark, according to Pollstar’s 2023 year-end charts.
Not only was it the No. 1 tour worldwide and in North America, but it also grossed a whopping $1.04 billion with 4.35 million tickets sold across 60 tour dates, the concert trade publication found.
Pollstar’s data is drawn from box office reports, venue capacity estimates, Pollstar’s historical venue ticket sales data and other undefined data collected between Nov. 17, 2022 and Nov. 15, 2023.
The publication’s representatives did not immediately clarify whether they adjusted past tour data to match 2023 inflation in naming Swift as the first to surpass the $1 billion threshold.
Pollstar also found that Swift grossed approximately $200 million in merchandise sales and that her hit film adaptation of the tour, “Taylor Swift: The Eras Tour,” would have earned approximately $250 million in sales, making it the highest-grossing concert film to date.
According to its estimates, Pollstar also predicts a big 2024 for Swift. The magazine projects that Eras Tour will once again reach $1 billion within its eligibility window, meaning Swift is likely to gross more than $2 billion during the tour.
Worldwide, Swift’s tour was followed by Beyoncé in second, Bruce Springsteen & The E Street Band in third, Coldplay in fourth, Harry Styles in fifth as well as Morgan Wallen, Ed Sheeran, P!nk, The Weeknd and Drake.
In North America, there was a similar top 10: Swift, followed by Beyoncé, Morgan Wallen, Drake, P!nk, Bruce Springsteen & The E Street Band, Ed Sheeran, George Strait, Karol G and RBD.
Beyond Swift’s results, 2023 was a landmark year for concert sales worldwide. The year’s top 100 tours saw a 46% increase over last year, generating $9.17 billion compared to $6.28 billion in 2022.
In the U.S., that figure jumped from $4.77 billion last year to $6.63 billion.
Earlier this week, Swift was named Time magazine’s Person of the Year. Last month, Apple Music named her Artist of the Year; Spotify revealed that she was the most played artist globally in 2023, racking up more than 26.1 billion plays since Jan. 1 and beating Bad Bunny’s three-year record.
2023 can be considered a year of incredible pop music dominance (Taylor Version).