February 8, 2025 – K-pop sensation RIIZE celebrated their unique “R.B.R. Day for New Year” with fans, turning the occasion into a memorable event filled with performances and direct fan interaction. Held on February 8, the celebration kicked off with live sessions at 14:00 and 17:00 Thailand time, ensuring fans worldwide could join in through online streaming.

The group, now navigating their journey as a six-member ensemble following Seunghan’s departure, used this platform to deepen their connection with their fanbase, BRIIZE. Highlights included live performances like “Love 119 + Hug” and personal messages from members, with Sohee encouraging fans to “continue liking him,” showcasing the group’s commitment to maintaining strong fan relationships.

RIIZE’s R.B.R. Day not only served as a festive start to the new year but also as a testament to their evolving narrative in the K-pop scene, where fan interaction plays a pivotal role in a group’s success and community building.

RIIZE’s R.B.R. Day Celebration:
  • Date: February 8, 2025
  • Event: RIIZE celebrated “R.B.R. Day for New Year” with a special event aimed at engaging with their fans, known as BRIIZE.
  • Live Sessions: The event included live interactions with fans, with two sessions scheduled at 14:00 and 17:00 Thailand time, accessible to fans globally via online streaming.
  • Performances: Highlights included group performances like “Love 119 + Hug,” offering fans a blend of their latest hits and fan favorites.
  • Fan Interaction: Members like Sohee directly communicated with fans, sharing messages of appreciation and urging for continued support, emphasizing the bond between RIIZE and BRIIZE.
  • Group Changes: This event was one of the first significant fan engagements since Seunghan’s departure, showing RIIZE’s resilience and adaptability as they continue with six members.
  • Cultural Significance: R.B.R. Day is part of RIIZE’s strategy to engage with fans through unique celebrations, enhancing fan loyalty and community within the K-pop industry.
  • Fan Support: There was a notable outpouring of support from fans on social media, with cheering kits and other merchandise made available for purchase leading up to the event.
This celebration is a clear example of how K-pop groups like RIIZE are not only about music but also about building and maintaining a strong, interactive community with their fans.

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